First there was the internet. Then websites came to the forefront. I remember we created a website for a customer in 1998. All it really was was an electronic brochure. Some websites are still like that today. No lead generation mechanisms, just a static page with digital information. There was no such thing as search engine optimization (SEO) or traffic ranking back then. The website was a...Read More
With the increase in popularity of websites like Youtube, video content has become one of the most popular and most effective ways to market your business. Asking your customers for video testimonials can be a powerful way to attract new business. Mobile Applications such as Vine and Instagram have also made it very easy to create short videos within your office that can then be shared across...Read More
A recent study by Wisemetrics analyzed that the life span of a timeline post is only about two and half hours. That means that the post has only that amount of time to circulate around the Facebook sphere. This is a very short window to receive the maximum amount of possible engagement. Facebook has recognized that a great post that continues to generate Likes, Comments and Shares can be missed...Read More
In previous newsletters I have discussed the importance of adding value to your brand or business by initiating engagement; offering incentives to clients through social media. Facebook promotion and sweepstakes guidelines had previously stated that a business page has to utilize a 3rd party application in order to run a promotion. According to the new guidelines this is no longer the case. Now...Read More
Your newsletter subject line has a huge impact on the opening rate of an e-newsletter. The more personal and intriguing, the higher the opening rate.
Most of us are familiar with Google as one of the most utilized search engines, and have learned about the new product Google+. In previous newsletters I mentioned the increasing relevance of a Google+ Profile for a business. As of recently, Google+ has stepped up the ante with a new feature specifically for a business website. A Google+ user with a profile business page has the ability to...Read More
This past weekend my aunt and uncle celebrated a very special occasion, their 50th wedding anniversary. It was fun to be together with my family to commemorate a truly heartfelt occasion. When I think of 50 years of marriage it really is amazing and quite an accomplishment. Of course, we all wished them another 50!
1. Take an honest look at your website. Does it reflect what your business is all about? Often times I find businesses had their website done several years ago and their culture or offerings have changed since then. Just the other day I was at a business that was very innovative and technologically advanced but their website looked like it was from 15 years ago. This is a disconnect. You are not...Read More
When it comes to your headline you simply don’t just want to state the claim of your offer, for example-”Stop Smoking,” “Lose Weight”, etc. You want to increase the impact of that headline and get your reader to continue on with reading your copy rather than throw your piece in the trash.
It’s best if you can use language that creates binding images in your...Read More