Posted by CEM_admin on May 4, 2012 in Marketing Tips | 6 comments
20 Marketing Mistakes
by Jay Abraham & Kathy Jiamboi
Mistake #1 - Not testing all of your marketing ideas.
Corollary: Test all your marketing.
Kathy’s comments: Most people shudder at the thought of this because it means they have to do more work upfront and take more time to get it executed. However, a test is far worth the effort and can save loads of money in the long run. Better to...
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Posted by CEM_admin on Apr 19, 2012 in Uncategorized | 58 comments
Getting your business seen over all the other businesses in your category on the Internet can be a daunting task. To do this, you must create as many avenues as possible that are available to you and relevant to your niche. Most business these days have a website, and more and more now have their own social media platforms, but what most organizations lack is a blog.
One of the biggest mistakes...
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Posted by CEM_admin on Apr 13, 2012 in Marketing Tips | 5 comments
Many businesses guarantee satisfaction with their products or services. And, if you are not doing this you should be. For those of us who do offer some sort of guarantee, is it something you articulate to your customers?
If not, it could be the difference between an increase or a loss in revenue.
Consider this scenario-
You are looking to purchase two exact items. The only difference between...
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Posted by CEM_admin on Apr 2, 2012 in Marketing Tips | 25 comments
With all the changes taking place in our economy it is important now more than ever to keep our eyes open for opportunities and different ways of doing business.
Think about breaking away from the conventional approaches you have been taking in the many different areas in your business.
Recently, I saw a clever sign at a Dairy Queen. It read:
Happy Hour
50% off drinks
2pm-4pm
A few instructive...
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Posted by CEM_admin on Mar 9, 2012 in Marketing Tips | 61 comments
Business phone etiquette can make or break your client and patient relationships. It is extremely important to make callers feel appreciated as well as well-informed.
Besides the basics of speaking clearly, using a pleasant tone of voice, keeping slang out of your vocabulary, and keeping food out of your mouth while talking, there are two other items equally, if not more important.
One of the...
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Posted by CEM_admin on Mar 2, 2012 in Marketing Tips | 8 comments
Tell me who your best friends are and I will tell you who you are. If you run with wolves, you will learn how to howl.
But if you associate with eagles, you will learn how to soar to great heights. A mirror reflects a man’s face, but what he is really like is shown by the kind of friends he chooses. The simple but true fact of life is that you become like those with whom you closely...
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Posted by CEM_admin on Feb 24, 2012 in Marketing Tips | 43 comments
One of the keys to success in building your business is having positive relationships with your clients and patients. Building rapport is one way to create solid, long-lasting relationships. Follow these four tips and you’ll be on your way to having all the business you could imagine.
Rapport Tip #1 – Show You Care ?
The more you can show you care for your clients and patients,...
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Posted by CEM_admin on Feb 17, 2012 in Marketing Tips | 10 comments
In order for you to approporiate the right advertising dollars to the right vehicles, you need to implement a tracking system. If you look at most big company advertising, they do very little of this. They do a lot of branding building. They have deep pockets and seem to only be concerned with their image. Their need to make the phone ring or have someone walk through the door is not as...
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Posted by CEM_admin on Feb 10, 2012 in Marketing Tips | 7 comments
McDonald’s, Starbucks, Walmart, Disney.
What common trait do these companies share?
Systems.
If you don’t have systems in place you will spend your time reacting to everything on a constant basis and consume much time and energy.
Does your company have a marketing system in place to follow?
Marketing systems can be the most valuable of all systems.
Consider having a system in...
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