Remember back in the day when you would get frustrated with poor service and you would write a letter? That letter would go straight to the president or owner and give him or her a piece of your mind. When was that? Oh yeah, way back in 2007. Back in the day of one on one communication. Given your age, this may still be the way you voice your concerns but I can tell you from helping clients...Read More
One of the marketing experts I follow is Jay Abraham. I’ve read two of his books, several transcripts from interviews, many special reports, watched online videos, and have seen him in person. He is intelligent and insightful and his thinking is more out of the box than most.
Jay has a way of looking at things like a bug under a microscope. I watched him do a few “hot seats”...Read More
SCENARIO: You are sending out 7,500 mailers every 3 months to the same list you purchased three years ago. You have three different offers you rotate among. Your piece is an oversized postcard with the same information about your business, only the offer changes. You are getting about 5 new clients each time you mail.
COST: $4,500 per mailing.
New client average spend: $500 each or $2,500 per...Read More
A lot of the businesses I have been talking to these past few weeks need to get some marketing initiatives going. Many of them do very little marketing and are seeing their numbers decline (not surprising). They know they need to do something but they don’t know where to start.
When we talk about what they want to accomplish and then outline the services we offer that will make it happen,...Read More
Recently, I had the opportunity to hear Ed Zuckerberg, DDS (father of Mark Zuckerberg, founder of Facebook) speak on none other than…Facebook. I know, weird. He spoke to a group of about 200 dental professionals. About half of the crowd raised their hands to say they were currently using Facebook in their practices. With one billion Facebook users now, it makes sense for a practice to have...Read More
These questions are explained often to our clients whenever we are doing a promotional item or any kind of print media. It’s important to know the difference in order to be sure your imprint or printed piece is as clear and clean as it can be.
There are two types of art files – raster images and vector images. An example of a rasterized image is a photograph just like the ones you...Read More
Google has made some significant changes with regard to “search” over the past few months. It’s all based on improving the local listings experience for consumers by bringing community, sharing and relationships to the forefront.
In a nutshell, their focus is on relevant, real-time content and giving people who are searching the ability to find out what is happening now.
Remember back in the day when you would get frustrated with poor service and you would write a letter? That letter would go straight to the president or owner and give him or her a piece of your mind. When was that? Oh yeah, way back in 2007. Back in the day of one on one communication.
Given your age, this may still be the way you voice your concerns but I can tell you from helping clients with...Read More
The last marketing minute left us with identifying the features and benefits of your product/service and left us with the question of, “What kind of people are looking for these features in a skin-care product?”
In using the skin care product example, this is what we came up with:
Feature #1: Organic ingredients
Benefit #1: Won’t irritate skin or cause toxicity
Feature #2:...Read More