Do you feel like your dental marketing strategy is in serious need of a makeover?
Are you frustrated by the fact that you just can’t seem to rise any higher in the search engine rankings?
Confused about which traditional marketing methods are still worth your time? If so, then you need to keep on reading.
In this article, we’ll tell you everything that you need to know in order to implement some of the best dental marketing ideas into your practice.
1. Go Live
Looking for a unique dental marketing idea that will also help to put your patients at ease and allow them to get answers to their questions in real time?
If so, there are few things more effective than creating a live video where you give a tour of your dental office, take the time to introduce yourself and explain your credentials, and even go over the specific procedures you perform!
Doing this is an awesome way to grow your social media following and make a more personal connection with both current and potential patients.
Plus, those watching the video can type in questions in the comments section so you can help them to understand the more complicated parts of dental surgeries, your billing cycle, and more.
For those who missed your live stream, you can even make the live video available for viewing after the broadcast has ended.
2. Perform a Market Analysis
One of the most important parts of the foundation of any superior dental marketing strategy is to make sure you’ve taken the time to completely evaluate the needs, demographics, and pain points of your current target market.
Unfortunately, far too often, we see dental practices who have great intentions when it comes to marketing but aren’t actually implementing strategies and campaigns that connect with their market in any real way.
You need to create a plan that pinpoints the specific and unique needs of your market as well as one that takes the time to research your competitors.
We can help you to avoid cookie-cutter marketing by beginning our marketing evaluation process with a complete market analysis.
3. Focus on Patient Reviews
Think that what people are saying about your dental practice online doesn’t really matter?
In fact, recent studies show that an astounding 84% of consumers and patients read online reviews about the stores, businesses, and medical professionals that they’re considering working with and that they value what people online are saying as much as personal advice.
This means that, if your dental practice doesn’t have too many online reviews, potential patients may think that you don’t have the necessary experience. They may also question the overall quality of the care you provide.
In addition to working to build up the number of online reviews, it’s also important to be responsive when it comes to the reviews you do get—yes, even negative ones.
Speak up, thank the patient for their feedback, and let other readers know you take what people say about your practice seriously.
4. Evaluate your Website
Take a look at your current website and ask yourself what it’s doing to actively strengthen your dental practice marketing strategy.
Chances are that, if you can barely remember the last time you made changes to your website, it’s not doing much.
Is your dental practice’s website quick to load? Are all of the dental services you provide—from cosmetic options to orthodontia—clearly listed on your website? Are patients able to schedule an appointment online? Do you link to your social media profiles on your website?
If you answered “no” to any or even all of these questions then you need to seriously overhaul your dental practice marketing ideas when it comes to your website.
Also, make sure that you’re including lots of localized keywords in your static website and blog content. As great as your dental practice is, people aren’t going to drive from four states away to pay you a visit.
Include the city in which you operate, the neighborhoods within your service area, and more in the keywords on your website and blog.
5. Incentivize Referrals
You could have the greatest dental marketing plan in the world, but the fact is that, if you’re not doing everything you can to increase the number of patient referrals you’re getting, then you likely won’t be in business for much longer.
And as important as digital marketing and search engine optimization are, you also need to be sure to include traditional marketing methods in your strategy.
One of the most effective dentist marketing techniques you need to take advantage of?
Offer a free whitening or a small discount off of another cosmetic procedure for those patients who bring you in at least three referrals.
As a bonus, incentive programs also work for increasing your number of online reviews—an important strategy we mentioned earlier in this post.
NOTE: Please check with your state dental board for rules and regulations on referrals and referral incentives.
Ready to Upgrade your Dental Marketing Strategy?
We hope that this post has helped you to better understand the steps you need to take in order to elevate your dental marketing strategy to where you want it to be.
Remember to focus on referrals and online reviews, frequently update your website, and to embrace live video content as a means of marketing.
Looking for professional help when it comes to the most epic dental marketing ideas?
We can help.
Spend some time on our website to learn more about the wide variety of dental marketing services we offer. When you’re ready to grow your practice, reach out to us to learn more.