When I mention blogging to clients, their first reaction is that they don’t have the time for it. Their second reaction is that they don’t know what they would write.
Both of these reactions are completely understandable and valid. Blogging does take time and you do need to come up with things to write about. But, once you get started it’s not so bad, really. As far as time goes, (aside from having us do it for you,) there’s no insight I can give you on that. I will however, address how to come up with things to write about later. For now, I want to share with the many things blogging will do for you, and how it will work to attract new clients to you.
Blogging is a terrific way to position yourself as an expert. When you blog, you talk about things you know about in your area of expertise. It gives your readers the confidence to trust in you, get to know your style and see if they might want to work with you.
It is an excellent way to engage your clients and prospects in conversations and get them to take some desired action.
When your blog is written with keywords that people are searching for, it will help them to find you online. The search engines (Google, Bing, Yahoo) like to “crawl” blogging platform websites, especially when your content is changing on a regular basis. This stuff will help get your site better traffic rankings.
A blog gives you the ability to build followers. A great example of how this has worked is Gary Vaynerchuck. He is the author of a book titled, Crush It. It is a very interesting read and a must read, if you are serious about blogging. He basically built his wine business just from sharing his passion through blogging.
It allows you to have a far greater reach than other forms of media. Think Global instead of Local.
Now, let’s address the “What to Write” issue. The first place to start if you have no clue about what to write about would be to ask yourself what are the top 10 most frequently asked questions you get in your business. Then one by one, answer those questions in a blog. “How-to’s” are another great thing to write about and if you can make a video and post it into your blog, all the better. Videos allow for more interaction and make things real. Videos can also help with search and rankings, too. After you answer the top 10 FAQs, how about, next writing about the top 10 SAQs or questions that people Should Ask but don’t?
Getting started is probably the hardest step in the blogging process. Once you start blogging, it can be fun and easy. Give it a try.