If you’re old enough to remember, dental marketing in the past consisted of using brochures, fliers, and direct mailers. Some companies were even able to afford radio and TV ads.
Nowadays, the most successful dental offices have an online presence and it makes perfect sense – this is where the majority of today’s consumers spend their time. They look for info, shop for products or services, and connect online.
Both young and old have access to the Internet using smartphones, tablets, and computers. Since your audience is likely anyone with teeth (or looking for dentures), then this is exactly where you want to be.
In this short guide, we’ll cover the top five ways to enhance your digital marketing strategies. Let’s begin!
1. Create Personas for Your Ideal Dental Patients
This is very important because it will help determine just about everything for your digital marketing. You can determine what platforms to use, when to interact with users, and what services to promote.
There’s a lot you can learn about your patients in person and online. For instance, you can give your in-office clients surveys. You can do the same for your online followers if you’re on social media.
Then there’s a more subtle way to collect data using Google Analytics and Facebook analytics tools. You can gather all sorts of information, such as demographics, age, time of day they’re online, and even their likes.
Build personas of your different dental patients, so that you can segment your campaigns appropriately.
2. Use Content for Inbound Marketing
In the dental industry, it’s all about attracting new hot leads to your practice. However, this isn’t always a simple task, especially if you’re cold calling. Inbound marketing is a great way to get more leads that are interested in your dental services.
Content marketing serves as a great tool for creating awareness of your dental office. It also drives more traffic to your website and doors. If you don’t already have a site and blog set up, then it’s time to build one.
Once it’s up and running, create content that resonates with your audience. In your research, you should learn about their pain points and interests, so you can build content around those topics.
Don’t forget to optimize your content with keywords, so it shows up in the search engine results pages (SERPs).
3. Use Local SEO to Increase Foot Traffic
Unless you provide nationwide services, you want your SEO efforts to hone in on specific areas. Maybe you have three to five cities or communities you’d like to target in your dental marketing campaigns.
Find local keywords to use and place them in your content and throughout your website. Besides optimizing your content and pages with keywords, there are other things you can do to improve local optimization.
Claim and Update Your Google My Business Pages
The first thing you should do is look for all of your listings on directories and claim them as your business. Then you’ll be able to update the information, so they’re accurate and consistent with the data on your website.
More specifically, you want to ensure your NAP is consistent–name, address, and phone number. If they don’t match, it can hurt your optimization efforts.
Manage Your Reputation on Review Sites
Yelp, Angie’s List, and various other review sites can make or break a dental practice. It’s better to be involved in the online review community so you can do damage control when necessary.
Lots of consumers read online reviews to determine whether they want to purchase from a brand. If you can solicit your patients to leave reviews, you can better maintain your online reputation. Also, it’s important to address bad reviews in a timely manner.
4. Create Video Content That Entices Your Audience
YouTube is the second largest search engine after Google (which is also its proud owner). It presents a great opportunity to reach an audience looking for dental services.
People watch YouTube videos to learn about invisible braces, dentures, root canals, and other products and procedures. Use this platform to share your expertise and promote your dental services and products.
And let’s not overlook the fact YouTube videos show up in the SERPs. This is another chance to increase visibility for your dental practice.
5. Add Social Media to Your Dental Marketing
Besides Google and YouTube, millions of people are signing into social media accounts each day. If you don’t already have a brand page on Facebook, Twitter, and Instagram, it’s time to create one.
Adding social media to your dental marketing strategy will help build visibility and credibility. These are the two ingredients you need to build a loyal customer base.
It’s not enough to set up a page on social media platforms. You must also engage with your audience. For example, you want to participate in ongoing conversations and start some of your own.
What makes social media so important is that it puts your dental practice in the spotlight and improves SEO. Your posts, photos, and whatever else you share on social platforms can end up in the SERPs.
Improve Your Dental Marketing with Help from the Pros
There’s a lot that goes into developing a successful dental marketing strategy, but you don’t have to go it alone. Having an expert marketer on your team can help streamline your efforts and improve the overall outcome.
If you’re struggling to put together a winning dental marketing campaign, we can help. At Creativedge Marketing, we offer both online and traditional marketing services.
Our internal marketing service is popular too. This includes creating referral programs, interior signage, and patient appreciation events.
At the end of the day, you need a holistic approach to your marketing campaign. Give us a call today to see how our solutions can drive more traffic and revenue to your dental office.