I ran across a recent survey of businesses who were not using social networking and 51% said the reason why was because they “didn’t know enough about it”. Since it changes constantly, rest assured, no one ever knows everything about social networking.

It certainly is a valid concern though. There is a lot to know. But it should not prevent you from forging ahead with this marketing media. You can learn along the way.

Let’s face it. It’s not going away any time soon and in fact it is getting exponentially stronger every day. 350 million Facebook users, over a billion videos streamed each day on YouTube, over 50 million Twitter users. Each day these numbers grow.

The longer you wait, the more you’ll need to know. The longer you wait, the farther you will be behind you competitors.

Consider these interesting developments on our horizon—

  • Searches will occur in real time and they will include social networking posts and reviews in addition to organic and paid listings. What your friend Joe has to say about the ”best restaurant in town” will pop-up when you’re looking for a restaurant. What your trusted friends and colleagues have to say will have much more of an impact on your decision than the pay-per-click ad that pops up on the same page.
  • GPS technology will take your cell phone to new heights. With geo-location aware services, you will point your phone at a restaurant and a Google search will find a blog written about the restaurant. Your restaurant. A blog written by YOU. It could also find that video you uploaded to YouTube teaching your audience how you make your nana’s secret recipe for your house specialty lasagne. And all the fantastic reviews on your lasagne from your raving fans you cultivated with your Facebook Fan Page.

Who knows when these things will become a reality but the stuff is out there to make it happen. I think it’s all pretty cool. What about you? Does this scare you? Or does it excite you about the possibilities? Either way it’s something you don’t want to ignore.

If you have not yet started with social networking easing into it is a good way. Start with Facebook and work you way into Twitter, LinkedIn, YouTube, and Blogs.

If you need help and don’t want to deal with it at all, (and I can’t say I would blame you—there is definitely a time element to it) we have a done for you service that can get you up and running in no time.

In either case, whatever you decide, make 2010 the year of making friends and followers and please by all means start with me!

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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