Reason #1
Next to a current customer, a referral is the second easiest person to sell to.

Reason #2
A referral already trusts you.

Reason #3
Referrals are the easiest and fastest way to increase business.

Reason #4
A referral is cheap to acquire.

Reason #5
A referral doesn’t haggle over the price.

Reason #6
A referral is more likely to refer themselves since that is the path by which they came to you.

Reason #7
A referral is less likely to complain.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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