Let’s face it—the majority of people don’t want to go for dental visits. Most fear the pain they assume will come with dental treatments, so they avoid making appointments.
As a dentist, it may be hard to motivate patients to come in. It’s even harder trying to attract new patients! So what can you do to get people in your door?
Invest in marketing. With the right dental office marketing ideas, you can instill trust in anyone who comes across your dental office.
Here are 9 must-do dental office marketing ideas to gain new patients.
1. Take Advantage of Social Media
Social media may have been created as a fun toy for people to socialize on, but nowadays, it’s a useful marketing tool, too. It’s a great platform for you to show that your practice has personality.
If you engage with people often and provide useful tips and resources, you’ll establish yourself as a knowledgeable and reliable person in your industry. When people need an excellent dentist, they’ll think of you.
2. Create a Well-Designed Website
When people are interested in your services, they’ll usually try to find your website. The impression your site gives can either attract or repel a potential patient.
User experience is crucial. You need to understand what people are looking for when they come to your site, and you need to put it in a place that’s easy for them to find.
With a well-designed website, anyone who visits it will get the information they need quickly and will have the option to contact you with a click of a button. The easier it is for people, the higher the chance they’ll seek out your services.
3. Optimize Your Site for Mobile Use
People spend a lot of time on their phones, maybe even more so than their computers. You can have a website that looks perfect on PCs, but if it’s optimized poorly—or not at all—for mobile, you’ll lose a lot of potential patients.
When it comes to digital dental marketing, you have one goal: to make it as easy as possible for patients to obtain information and contact you. If there are any difficulties, people will click back to Google and find another dentist with a better-optimized site.
4. Use Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of tweaking your website to have it rank high on Google. So if someone searches a keyword like “dental office,” sites with good SEO will pop up on the first page.
Having a good website is important, but it’s all for nothing if it isn’t optimized for search. When your page ranks on the second page or lower, fewer patients will find you. They’ll probably call the dentists found in the top results.
5. Encourage Patient Reviews
All sorts of practices have relied on word of mouth for a good portion of their business. In this modern age, the concept’s still the same, just digitalized. Before people go for services, they check online reviews before making a decision.
You could be the world’s best dentist, but without any online reviews, you’ll quickly be dismissed in favor of a rival who has plenty of reviews. If you have any repeat patients, ask them to leave you positive online testimonials to build up your online presence and reputation.
6. Offer Discounts
People love discounts, so it’ll be hard for them to resist making an appointment if you offer something like $20 off their first check-up. If they were trying to decide between you and a rival, your discount may be what makes you the clear winner.
Be sure to offer something for loyal patients too. There’s nothing more frustrating than having loyalty go unnoticed and unappreciated. If you put too much focus on new patients, you may end up losing your existing ones, which gives you a net change of zero.
7. Become a Sponsor at Local Events
Unlike the other ones, this dental marketing idea isn’t an entirely digital one. Consider being a sponsor for local events, such as sports games.
Not only does this show your involvement in the community, but it also gives you a chance to get your practice’s name and logo out there. It establishes your dental office as one that cares about locals. And, if the event has a dedicated website, a mention of, or link to your practice can help you a lot in search results.
8. Join Networking Events
This is also a non-digital dental marketing idea. Take a look at what’s going on in your area and join any events that are relevant.
If possible, set up a booth and get promotional items made so you can pass them out to anyone who stops by. If they have any questions or concerns about dental work, you’ll be able to prove you’re a knowledgeable and compassionate dentist.
They’ll also remember you fondly when they see your promotional items sitting in their homes. Your name will come to mind whenever they or their friends need dental work done.
9. Try Email Marketing
Traditionally, dentists haven’t had much of an online presence. You can change that by getting onto social media, creating a website, and getting online reviews.
Take your online presence a step further by utilizing email marketing. When you’re at events like we mentioned in points 7 and 8, try to get an email list going.
With that list, you can send out email newsletters that provide dental tips and other news, such as other events you’ll be at or new business hours. Just remember to send these emails out sparingly, as constant bombardment will have the opposite of the effect you want.
Utilize These Dental Office Marketing Ideas to Succeed
By using the above dental office marketing ideas, you’ll find your practice flourishing in no time.
Just remember: no single idea will strike gold for you. For the best chance at success, you’ll have to use a few and test them out to find the best combination that works for your dental office. Working with a professional marketing company can help cut down on the process and get you results fast.
Need to talk to a professional marketing company now? Then get in touch with us!