Are you looking to maximize the growth of your practice?
Now, more than ever, you need to make sure you’re implementing the right paid online marketing strategies, which includes paid search ads on Google, Facebook, Instagram, and Youtube, often referred to as PPC or Pay-Per-Click advertising.
When it comes to practice growth, Pay-per-click (PPC) can be a huge game-changer.
In fact, paid search ads increase brand awareness by 80 percent, and 46 percent of total clicks go to the top three ad positions.
However, in order for PPC to be effective, you need to make sure you’re implementing the right strategies.
Check out this guide to discover the top PPC advertising strategies.
1. Make Use of Ad Extensions
Ad extensions are a great way to boost your PPC click-through rates.
Normally, a PPC ad just contains the text. But, with ad extensions, you can include other important information such as your location, call-to-action buttons, or contact forms. Not only will this help you stand out from the competition, but it’ll also make it easier for your potential customers to engage with you.
Additionally, if you use enough extensions in one ad, you can take up more space on the page. The more space you take up, the more likely web searchers are to notice you. This will also mean that your competitors will have less real estate at their disposal.
2. Change the Time of Your Ads
When creating a PPC ad, you can essentially change anything to make the ad more targeted. This includes one very important element: time.
Basically, it won’t do your business any good to run your ads when your customers aren’t online. By adjusting your ads to your business’ peak hours, you’re more likely to see positive results.
You can also adjust your ads based on seasonal demand, holiday demand, and other factors that change how your target audience shops.
3. Track Your Ad Stats and Adjust Accordingly
One of the great things about Google Adwords is that it does an excellent job of tracking information that can help you make informed decisions in regards to your marketing strategies.
When it comes to adjusting your PPC campaigns, you have lots of different metrics at your fingertips. Keeping tabs on these metrics can help you improve:
- Your click-through rate: This refers to the percentage of people who see your ad and click on it
- Your cost per conversion: This refers to average you spend on ads to get one conversion
- Conversion rate: This refers to the percentage of people who click on your ads and convert to customers
By tracking these metrics, you’ll learn a lot about what needs changing.
4. Focus on High-Performance Keywords
Last but not least, it’s very important to focus on high-performance keywords when creating PPC campaigns.
To find out if keywords are high-performing, we suggest taking advantage of keyword tools offered on the internet. Also, in addition to focusing on high-performing keywords, make sure you take the time to filter out keywords that are hurting your business.
PPC Advertising Strategies: Wrap Up
Now that you’ve read this article, it’s time to put these PPC advertising strategies into action.
If you need help organizing your PPC campaigns, be sure to get in touch with us. Also, be sure to check out our 5-star reviews to learn more about our reputation.