It costs more time and money to acquire new patients than to keep the ones you have.

A customer feeling they were treated poorly is the #1 reason businesses lose customers. 

(Customer Experience Impact Report by Harris Interactive)

Although it is important to grow your practice, your current patients should not be taken for granted.

One of the best ways to keep your current patients loyal is by showing your appreciation. This does not need to be extravagant patient appreciation parties either. Although a patient appreciation party is a great way to create goodwill and foster loyalty, there a number of simple things your practice can begin doing that show your patients you care and get them feeling the love.

Checking in

You don’t need to check in with a patient for a simple cleaning, but if a patient had a dental procedure completed it goes a long way to call in and see how they are doing. Some of you already do this. We see a lot of reviews from patients that mention when the dentist calls them following a procedure. They love this! You can be sure this simple gesture will go a long way. Think about how many people they will tell about this.

Wishing patients happy birthday

Another simple thing your practice can do is send your patients a birthday card. This will be remembered and stand out. Everyone sends an email, but only a rare few send a real card.

Patient of the Month

A great way to show appreciation is through a “patient of the week or month” contest. Randomly select a patient each week or month and shower them with a gift. Then you’ll have something fun to post on social media and in your e-zine as well!

New patient welcome gift

Your new patient will never be more impressed with your office than at their first. Wow them even more by presenting them with a nice memorable gift with your logo on it such as a travel mug, coffee mug, umbrella, or tote bag.

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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