There is unending information about the power of social media and why you should be involved. In fact we will be hosting our own free teleseminar on “How to Get Customers with Social Media” next week, October 21 (email me if you are interested in listening in).

With all the hype about becoming involved in it there is one thing you must always keep in the back of your mind. Be careful what you put out there because it will end up as a digital fingerprint that may never be erased.

I have talked to my daughter, Ali about this. She is attending Ohio University and planning to become a guidance counselor. Her answer to me about this is that before she begins looking for a job she is going to eliminate her Facebook page. That’s all well and good but she won’t be able to erase everything and she should be extremely careful about what she posts including those tagged telltaling images.

Recently, I searched her name and luckily the search only pulled up good things, such as being part of Phi Sigma Pi, an honors fraternity, a blogpost she did in high school, a poetry submission and a post where she is looking to tutor or nanny children.

Have you searched for your name and your company to see what is out there on the internet? I know of story about a company who had some terrible negative publicity online (not all true) and it all came up on the first pages of the search. That stuff may never go away but he was able to bury it deeper in the search pages by working to get other things about him and his company to come up first.

So what does this all mean to you? Every move you make with not only Social Media but anything you put out there online needs to be calculated. It’s all well and good to let people know a bit about you. That’s how people come to know, like, and trust you-essential for them to do business with you. But remember the whole world is watching.

Anyone can have a blog and a camera in their cell phone and turn themselves into an instant reporter. How you live your life and how you conduct your business is very transparent these days and you should beware.

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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