Want to Stand Out in the Crowd? Think Like a Patient.
Within the walls of your practice, the quality care you provide is self-evident. You put in the work, earned your qualifications, and you pour your heart into each and every…
Get More Done in 12 Weeks Than Others Do in 12 Months
I learned about a great book from Dr. Jon Ross, a periodontist from Cleveland (a great place by the way!). It’s called The Twelve Week Year written by Brian Moran….
Who Owns Your Account?
With or without action from you, profiles for your practice have been created on sites such as Google, Facebook, Yelp, and many, many others. Do you have ownership of these…
What is Guerrilla (Not to Be Confused With Gorilla) Marketing?
Taking Your Marketing Strategy Outside of the Box with Guerrilla Marketing “Life is full of surprises” is an age-old phrase that is used to describe unexpected events, both good and…
Attracting Attention with Marketing
In February, I went to one of my favorite events of the year, the Traffic and Conversion Summit. This year 7,000 people attended from all over the world—too many for…
