ONE OF THE KEYS TO SUCCESS IN BUILDING YOUR PRACTICE IS HAVING POSITIVE RELATIONSHIPS WITH YOUR PATIENTS. BUILDING RAPPORT IS ONE WAY TO CREATE SOLID, LONG-LASTING RELATIONSHIPS.
Follow these four tips and you’ll be on your way to developing great relationships and building your practice.
Tip #1: Show You Care
The more care you show your patients, the stronger the relationship will grow, and, ultimately, so will your practice. Being caring and understanding can work wonders in building rapport. In most professions, referrals are a terrific source of new business. When you develop a caring relationship with your clients, one where they feel they truly matter, they are sure to tell their friends about your business and the way you treat them.
TIP #2: LISTEN
The greatest communication skill you can have requires no speaking, but intense listening. Listening requires your undivided attention and proper eye contact. When you really listen it will allow you to learn your patients’ likes and dislikes, and pick up on certain behaviors or preferences. Try asking open-ended questions to find out what they think about certain topics. This shows that you value their opinion and helps you learn more about their personality.
TIP #3: BE GENUINE
In the business environment, it may be difficult to always be yourself. It is very important to show class and be professional when dealing with your patients, but you don’t want to do this to the point of being stiff and not authentic. The best way to make your clients comfortable is to have that perfect balance of professionalism and your genuine personality.
TIP #4: GO THE EXTRA MILE
Nothing builds a quality patient relationship like going the extra mile. It shows your dedication to your profession and instills in your patient a sense of loyalty. There are many ways to achieve this. Checking up on your patients after a procedure, sending patients a card on their birthday, or just making sure that they are completely comfortable while they are at your practice are all great ways to do a little more for your patients.
As we stated above, building those positive relationships is not only a great way to retain your current patients, it also helps grow your business.