[Updated 8/24/17]

If you are losing money from marketing, it is probably time to work out a new marketing strategy.

“My practice is not seeing a return on our marketing investment,” “we do very little marketing and are not sure where to start.” These are things I hear from potential clients all the time and are common issues that many business owners get stuck with.

These kinds of issues illustrate three main points when it comes to a marketing strategy:

If you want to change your results (and this applies to anything in your life or your business), you need to change your strategy. If you keep doing the same thing over and over, you will keep getting the same results.

There is one thing that is certain and that is change. If you are not adapting and innovating your business or practice on a daily basis, you are going in reverse and dying instead of moving forward and growing. You need to challenge the status quo and always be thinking of fresher perspectives and better strategies in all aspects of your practice.

You need to market your business, whether you do this yourself or get outside help. With most small businesses, marketing is a difficult task for the owner. Their strength is typically in the “doing” of what their business or practice was founded upon. That’s what they know, what they were trained for and what they do best and that’s OK.

You should know what your strengths and weaknesses are and focus on your strengths. Your strengths come easily to you. Your weaknesses are a drain on you. Many people get caught up in trying to improve their weaknesses or do things for which they are not skilled at doing. They would be far better off financially, physically, and emotionally bypassing those tasks off to someone who can do it much better than themselves. I have been guilty of this in my own business and still fight the urge to do things that are not in my area of expertise.

Long-term strategy, not tactics, is what’s important. There is a big difference in marketing tactics and a marketing strategy. Most businesses have marketing tactics that they confuse for a strategy. A marketing strategy has progressive steps and actions that will help you achieve more from those specific marketing tactics.

If you have ever said to yourself, “my marketing investment is not showing any return” it may be time to look at another strategy.

Looking for a way to create a positive ROI on your marketing dollar?

Creativedge Marketing is dedicated to helping dental professionals grow their practice and achieve a positive return on their marketing investment. If you would like to learn more, contact us today!

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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