16 Cost-Effective Ways to Market Your Practice or Small Business

[Updated 8/14/17]

Here are 16 No Cost or Low-cost ways to market your practice or small business:

1. Broadcast Your Business

Put magnets on your vehicle(s). Have shirts made made with your logo, website, and compelling message on them. Then wear your shirts everywhere your target market might be.

2. Use Social Media

Everyone is on social media. Why not take an ad out on Facebook to promote your company, an offer, or event that you’re having. You should also be posting regularly and using #hashtags, emojis, and GIFs to get in front of your audience and entertain them.

According to Inc Magazine, “every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos.”

3. Create a Blog (content)

If your website does not have a blog yet, you should set it up right now. You may not think blogging can help your business, but 61% of online consumers in the U.S. made a purchase based on recommendations from a blog. Blogging is a great way to get your website ranking higher on Google using frequent posts that use specific keywords, pictures, and tags. Over time, your site will rise in search rankings.

4. Exhibit at Trade Shows, Community Events, Health Fairs

Shows are especially good if you are in a niche. There are trade shows for almost everything. You can be sure to find one perfectly suited for your business or practice.

5. Give Out Useful and Well-Thought Out Promotional Items

Don’t just buy the least expensive item you can find. Make sure it has lasting value and will be used and seen on a regular basis. Good ideas include a nice pen, a decent coffee mug, a calendar, a beverage coaster. In an article by SAGE, they stated that, “53% of the time, promotional products create a more favorable impression of the business that was advertised.”

6. Have a Webinar or Teleseminars

These are pretty easy to do these days. They are a terrific way to show off your expertise and attract new clients and patients.

7. Get Out There and Network

There are lots of free events out there and plenty of good, paid ones. MeetUp.com is a great place to see what might be happening in your area. You can even start your own networking group on MeetUp.com. Be sure what ever group you attend has the right people for your services.

95% say face-to-face meetings are essential for long-term business relationships. -Hubspot

8. Use Free Classifieds and Listings

Craiglist takes a little to work to update every now and then, but can be a source for new clients and patients. Search online for other free listings available. Check with your local newspapers and publications for what free listings they may have to offer.

9. Send Out a Printed Newsletter

Of course, this is one of my favorites because it works! You can’t just do it once though. It needs to be sent on a consistent basis. Many people think a newsletter is costly, but when it is done right, it becomes an income generator, not a business expense. You can sign up for our newsletter here.

10. Post Flyers on Community Boards

These boards are everywhere – Panera, Robek’s, local community centers, senior centers. It’s an inexpensive and easy way to showcase your business.

11. Join Your Local Chamber of Commerce

Chambers are a great way for you to integrate into a community. Plus they are pretty cost effective too.

12. Register Your Business with Google Local, Yahoo, Bing, Hot Frog, Yelp

Many businesses have still yet to claim their listing on Google, which is pretty amazing. These listings will provide back links to your website and they’re free!

13. Put an Offer on Your Business Cards

Instead of having just your contact information, make your card useful by putting some type of offer for new clients or patients. Then, get those cards in places and business where your clients can be found.

14. Use Your Email Signature

Lots of emails go out every day and they also get forwarded. Why not do a little promotion with your email signature? Change it up every so often to make it interesting and fun.

15. Write Articles and Post them Online

This is a great way to get back links to your website and position you as an expert all at the same time! One of the sites you can submit your articles to is ezinearticles.com. There are lots of others that can be found with a simple search.

16. Start a Referral Program

After a current client, referrals are the easiest person to sell to and can often times turn into your best clients. Asking for referrals is an easy, low-cost way to get new business. The toughest thing about getting referrals is the asking. However, all you really have to do is ask. The best time to ask for a referral is when your client or patient is basking in the glory of their purchase. Start asking and ask often.

92% of people trusted referrals from people they know. -Nielson

There are plenty of places and ways to market your business without spending large amounts money.

With all the options online and offline, you are bound to find a marketing tactic that works well for your business.

Do you have marketing questions? We can help. Contact us today!

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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