[Updated 12/1/17]

A key to your practice’s success is having loyal patients.

Too many dentists neglect their loyal patients because they are constantly looking for new patients. But the truth is you will sell more of your services to existing patients.

By practicing these six basic tips, you can begin to foster a greater loyalty in your patients that will reward your practice with higher profits.

Always thank your patients

It is extremely important to always say “thank you” to new and existing patients for visiting you. Thanking all of your patients should be done verbally or through e-mail. By doing this, your patients will understand they are appreciated and valued.

Know why past patients left

Everyone has heard the saying “learn from your mistakes.” This can be achieved by fixing problems and searching for ways to improve your practice.

Survey your patients

Survey research is used to identify and solve problems. Surveys should be kept short, simple, and unbiased. Questions provided on each survey should include simple answer choices. Examples of simple answer choices would be “satisfied/unsatisfied” or “true/false.”

Credibility is a must

Every single time, do exactly what you told your patients you would do for them. If you have any hidden agendas, in most cases, you will lose your patients. Transparency is important in this relationship as it increases trust.

Make loyalty-building a commitment

All employees in your practice are responsible for fostering customer loyalty and making this a priority. A requirement for your employees should be training on how to deliver and convey the patient loyalty message. Make sure everyone has an understanding of how important the patient truly is.

By following these simple tips, you will be building a culture of loyal patients for your dental practice.

Are you struggling to attract and retain patients?

At Creativedge Marketing, we work with dentists all over the US to help them grow their practice through a variety of strategies such as internal, online, and traditional marketing. If you would like to schedule a 15-minute consultation to learn how we can help you, be sure to contact us today!

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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