Last week’s marketing tip was about having a customer relationship strategy in place and we discussed the first key ingredient out of five. If you missed last week’s post, you can read it here.
This week, on to—
Key Ingredient #2
This key ingredient is all about your people and what you do with them.
- Select the right staff and communicate your vision to them. Nothing is more important than everyone being on the same page, believing in your vision and having a great attitude. One bad apple will spoil the whole bunch and lose customers too.
- Develop training programs to eliminate any of the guesswork for your staff. If your employees are not sure of an answer to a customer question, it’s o.k. Make sure they let the customer know they don’t know but will find out. Many sales are lost due to employee indifference to a customer request or question.
- Hold regular meetings to get employee and customer feedback. Take care to make and implement any necessary changes for improvement as quickly as possible.
- Develop a plan to handle customer complaints effectively. Things happen, but don’t let your customers fester with their complaints. It won’t turn out well. After you handle the complaint, take care to make and implement any necessary changes so it does not happen again in the future.
Next week, key ingredient #3.