Are you looking to grow your business and bring more patients into your dental practice?
If so, you need to start thinking about the importance of digital marketing. These days, brochures and direct mail ads alone just won’t cut it.
One crucial aspect of digital marketing that every dentist should be focusing on is blogging.
Why is a dental blog a necessary part of your website? Keep reading to find out.
Benefits of a Dental Blog
Blogging is a great way to promote your practice and improve your online presence. Some of its key benefits include:
Do you want to teach people how to brush and floss properly? Do you want to get rid of the myths about popular teeth whitening methods?
As a dental professional, you have gained a lot of valuable experience and knowledge over the years. A blog is a great way for you to spread accurate information to current and potential patients.
Sure, your blog posts won’t be a stand-in for actual appointments and in-person advice, but if you find that you’re getting the same questions from patients, a blog post can help you address everyone’s concerns in one place.
Over time, it will also increase people’s trust in you and your practice.
When you blog regularly and share valuable information with your readers, they’ll start to see you as an authority figure.
Improve Website Rankings
Blogging can also improve your search engine rankings and help people find your practice.
Search engines actually index blogs more often than they do full websites. This means that your blog will have a better chance of making it to the top of the results pages than your website will.
You can improve your rankings even more by optimizing your blog posts with the right links and keywords.
Blog posts also give you content to share on your social media profiles. This also improves your search engine rankings and helps drive traffic to your website.
Rise above Your Competition
Are other dentists in your area currently blogging?
If so, you need to get in the game as soon as possible if you want to remain competitive. If they’re not, you can create a serious advantage for yourself by setting up and maintaining a dental blog.
Blogging also ensures that people in your area who are searching for a dentist will find your practice first.
Nowadays, just about everyone heads to the Internet when they’re looking for a particular service.
If your practice is one of the first ones that show up in the search engine results, you’re going to have an easier time bringing in new patients.
Blogs also help you connect with your patients. People like to be informed, and they’ll appreciate your willingness to regularly post new and interesting content.
Your ability to build relationships with current and potential patients increases when you reply to their comments on your posts.
Responding to questions and concerns directly helps build trust. Plus, it lets readers know that you’re there for them.
Creating a Blog for Your Dental Practice
At this point, you’re probably thinking that the benefits of a blog sound great, but, how exactly do you start and maintain one?
These steps will make it easier for you to create a blog and keep it going.
Brainstorm Post Ideas
Before you start your dental blog, take some time to brainstorm a list of potential topics. There’s nothing more frustrating than sitting down to write and realizing you have no idea what to say.
Start by thinking about what your patients might want to know.
Are there questions that you or others in your office frequently receive? Write down these common questions so you have something to address on your blog.
Some other popular blog post styles include:
- Q&A posts
- How-to and educational posts
- Case descriptions or testimonials
You should also think about your target patients. For example, if you want more patients looking for veneers or other cosmetic procedures, write about those.
Write Quality Articles
It’s not enough just to throw blog posts up on the Internet. Quality matters too.
Search engines pay attention to what you’re putting out. They will penalize your blog if you’re not putting out relevant content.
Clear, carefully written posts are also more beneficial to your readers and will keep them coming back.
Have someone proofread your posts before you publish them. Consider using an online grammar checking service.
Finally, make sure that everything you’re posting is unique. Copying and pasting will seriously affect your rankings.
Create a blog schedule and stick to it.
Regular posting improves your search engines rankings, whether you’re posting twice a week or twice a month. Of course, the more you can post, the better.
Setting up a schedule also helps you plan your posts ahead of time, so you know exactly what you’re going to write.
You can also work around holidays and office events, or plan your content to align with these important days. For example, in December, you can write a series of posts on keeping your teeth healthy through the holidays.
Think about Your Readers
Make sure you’re always writing in a way that is accessible to your readers. This means writing in a conversational way and avoiding jargon or difficult concepts.
You’ll also want to work on formatting your posts so that they’re easy to read. Nobody wants to sift through a huge wall of text.
Keep the length of your posts in mind too.
Your posts should be long enough to be informative (search engines also prioritize longer content), but they shouldn’t be excessive. A good place to start is 500-1,000 words per post.
Avoid Being Too Promotional
Your blog is a marketing tool. However, it’s important to avoid being overly promotional with your posts.
It’s fine to promote a product or service every once in a while, but people will be less likely to continue reading your blog if they feel like all you want to do is sell them things.
Make sure you’re also providing valuable information.
Need More Marketing Advice?
Are you convinced that you need a dental blog? Want to learn more about how you can improve your practice’s online presence?
Contact us at Creativedge Marketing today to get started. You can even schedule a free consultation to determine if our services can help your practice grow!