The Importance of Having a Marketing System

[Updated 11/2/17]

Does your dental practice have the correct marketing system in place?

Your practice already consists of many different systems, whether you know it or not. You have an accounting system, a system for training employees, a system for processing transactions, a system for follow up, etc. Even if these aren’t good systems, they exist in some way or another. But one of the most important systems of all is your practice’s marketing system.

When you do not have a systematic approach to marketing your practice, your practice experiences ups and downs in sales and revenue. Does this sound familiar to you? I know it’s occurring out there because I speak with a lot of dental professionals.

When we delve a bit deeper, we usually find the reason they are experiencing ups and downs is due to the fact that they have no plan in place for marketing their practice. They may do some advertising here and there, but it is not usually well thought out. I have seen money spent attracting all the wrong patients merely because the cost of the advertising was attractive.

Let’s face it. If you are not marketing your practice, who is?

In order to keep and attract new patients, you need to have a system in place. You cannot advertise just for the sake of advertising and expect great results.

You need to be reaching out to patients multiple times and in more than one way. Most practices under-communicate, not only to their patients but also in the ways they attract new patients.

There are two very important factors in creating your system that need to be completed before you get started though. The first is identifying exactly who your customer is and the second is knowing where to find them.

Is your way of marketing not getting you the results you need?

If your marketing is underperforming, it is most likely due to the fact you do not have the correct marketing system in place. At Creativedge Marketing, we work with dental professionals all over the U.S. to help them grow their practice and retain patients. Feel free to contact us today!

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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