Is your dental practice guilty of having under-performing marketing tactics?
Jay Abraham is a marketing expert that helps business owners market themselves to their full potential. His approach is multi-dimensional, multi-faceted…multi-everything! This is really how true marketing needs to be. You need to have more than one piece of marketing in your pie, and those pieces need to be a deep dish with lots of layers, not thin and crispy.
Are you under-performing?
The reason I bring up Jay Abraham is that he has put together an assessment that business owners can use to review their marketing efforts. It is designed to uncover whether your business is being all that it can be and not under-performing. Just taking the test will make you acutely aware of where you are missing things marketing-wise. It will definitely open your eyes and might even make you uncomfortable.
To take the test yourself, click here!
We put our company to the test and out of 87 questions, there were 17 areas that we could focus on more. The test will point out what needs work and what to focus on, but it is up to you to take action.
“Taking action” is the keyword. Things stay the same or degrade unless you’re taking action and moving forward. Taking action is the biggest obstacle in most practices. Many dental practices are set in their marketing ways but have so much opportunity to increase their revenue as well as the number of new patients they see.