Do You Have an EASY Button?

This time of year seems to make people feel overwhelmed because of everything that needs to get done. Holiday shopping, house cleaning, attending parties, hosting parties, family needs, it certainly is a fast-paced time of year. I know that even though I enjoy all the festivities, I am
looking forward to January 2.

Actually, I think most people feel overwhelmed a good majority of the time, regardless of the time of year. There is so much commanding our attention that it can be extremely difficult to stay focused and get things done.

They say we see over 3,000 advertising messages per day! We have become really good at tuning things out because of it.

We communicate in record speed. Our email boxes are overloaded. Our cell phones are making noises from the incoming messages and texts. That old phrase, “The check’s in the mail” just can’t be used like it was before. It has almost no meaning now. I’m sure some younger people don’t even know what it means!

Then there are clients, patients and customers who want things instantly. Not tomorrow or next week, now. This kind of service is now the norm, not the exception, and we need to be on top of things.

It’s no wonder we feel like we can’t keep up! We can’t!

What I notice with our clients is they don’t have time to get everything done on their own either. They are looking for solutions when they start working with us. Solutions to help them get their marketing done so they don’t have to worry about it, and can focus on what it is they do best. They want to be able to hand over whatever portion it is to us and simply have us take care of it for them. They want it to be easy, seamless and done on time. No hassles, no excuses.

This is what your clients want from you, too. You need to be communicating your ‘EASY button’ or buttons to your prospects and clients. Show them how you can save them time, money, blood, sweat and tears and/or learning curves by what it is you do. For us, we make it EASY with our Ready2Go products. We make it REALLY EASY with our one-on-one consulting.

Let your clients know how you make it EASY for them and how EASY it is to work with you. You can be sure your relationship with them will be a winner. In reality, it will be a win for you and a win for them.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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