Speed is a definite factor in the success of your business. Speed gives your business momentum. Momentum has a way of creating a life of its own.
The time it takes to go from marketing idea to the implementation of that idea will have much to do with your bottomline. How many times have you come up with a great idea only to have someone else get to market with it before you?
The longer it takes to implement an idea, the more costly the idea becomes in terms of the time spent on countless revisions and development and not having the idea in the marketplace.
When going from idea to implementation, institute tight deadlines and high expectations to create pressure to keep you moving toward getting the idea in place more quickly.