Marketing is a complicated subject, and, as a practice owner, knowing where to spend and how much to spend can be even more challenging.
Luckily, there is an easy way to understand where your highest chances of success come from and where you may need to focus some of your marketing dollars.
When you offer your existing patients current products or services, this gives you the best chance of up-selling successfully. Your established patients have already gained your trust and know you’re a good dentist. They are more open to your suggestions and what you can do to help them.
The next best chance for success would be selling a new service or product to your current patients. With a new product or service, your patients may be a little more hesitant since they know it is something that you may not have much experience with, but their trust in you can override that feeling.
Because your new patients still need time to develop trust in you, it’s best to approach them with established services that you have the most experience and confidence in. Marketing your positive reviews and having them posted online for new patients to see is a great way to help establish trust.
Offering new services or products to new patients is considered to have the lowest chance of success. However, proper marketing can help new patients feel more comfortable and create interest in the services you have to offer.
Since you only have a certain amount to spend on marketing, you need to make sure it is going to the correct places. In order to keep current patients, and, at the same time, get new patients, your practice needs a marketing strategy that is customized for your practice. This is where Creativedge Marketing can help. Contact us today to discuss what we can do to help grow your practice.