In a consumer world that is dominated by web searches, the importance of your website is at an all time high.

More likely than not, your potential customers perform some type of search on Bing or Google before making a purchasing decision. If a potential customer finds your site in search (which, hopefully, they do), it is important that they have a good user experience. A good user experience means that the site loads quickly, is easy to use and navigate, is attractive and up-to-date, and is mobile friendly.

Below is a list of several things that your website must be, or have, in order to be successful:

  • Search engine optimized for keywords that you want to be found for
  • Patient focused, not practice focused
  • Actual pictures of you, your office, and your work (instead of generic stock photos)
  • Fresh and relevant content added on a regular basis
  • Mobile friendly
  • Quick loading time
  • Strong and consistent branding

Another thing to remember about your website is that you can’t just create your website and then let it sit there. Throughout the year, it is important to make tweaks and changes to your website as needed.

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What kind of things need updating on your website?

  • Any new products or services
  • Current promotions and specials
  • Your blog or news page
  • Any staff changes
  • Updated pictures of products, services, team members or your office

What are the advantages of having a professional and user-friendly website?

  • You will gain credibility as potential customers search for answers and reviews and find them on your site.
  • You can keep your customers up-to-date on the happenings of your practice and offerings.
  • Patients will be able to access your website 24/7. This means your patients can always find answers or schedule an appointment, even at 3:00 AM!
  • More people can find you that are looking for a dentist because of your good SEO practices and high rank in Google search.

Is your site being optimized?

There are hundreds of millions of websites out there. If your site is not properly optimized, then you have a lower chance of showing up high in search. SEO should be performed both while your site is being developed and on an ongoing basis. Before choosing a website developer, make sure to ask them what kind of SEO work will be done during the build process.

RELATED ARTICLE: Improving Your Website’s SEO

Is your site mobile friendly?

When is the last time you redesigned your website? If your answer is “prior to 2013,” your site may not be mobile friendly. Even if your site was done after 2013, but wasn’t designed using Responsive Website Design (RWD), your site may not be mobile friendly.

Quite frankly, if your site is not mobile friendly, you are immediately losing out on over half of your potential customers that are searching on their mobile phones.

Mobile searches now account for over half of all web searches, and if your site is not mobile friendly, your potential customer will have a negative experience before they even pick up the phone to call you.

Check out a few of the websites we have built and manage for our dental clients:

If you are in the market for a new site or want to have your site evaluated, feel free to contact us today.

Our team would be happy to discuss the knowledge we have gained from designing other dental websites. Click here to set up a free 15-minute chat. No matter if you choose to work with us or not, make sure you ask your website designer about the elements for a successful website that will help you increase your revenue; most importantly local SEO, speed optimization, and mobile friendliness. Your potential patients deserve to find you and get to your information quickly, no matter what device they are using.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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