What used to be known as the Google Local Business Center is now called Google Places. Most everyone is familiar with it but many business have yet to claim their listing.

Google Places looks like the image below. It’s the map that appears when you do a local search. My example shown is a local search for a personal injury attorney in Cleveland, Ohio.

At a seminar I recently attended, the speaker said that over 70% or so of businesses have yet to claim their listing. Google says that only 4 million business have claimed their listing. That leaves a lot of unclaimed listings. If you are a local business and have yet to do this, it’s pretty easy to do. All you need to do is log into your Google account or if you don’t have one, create one.

Once Google confirms your listing (via regular mail), you can use it to communicate to your customers and those searching for your product or service.

The reason why you want to do this is threefold—

  1. You don’t want anyone else claiming your listing. Even though Google has a verification process, anyone can claim a listing. You don’t want this is the hands of an unscrupulous competitor.
  2. 73% of all internet searches are for local businesses, the new Yellow Pages if you will. Claiming your listing can put you in front of more prospects.
  3. It is a terrific tool to add offers, pictures of your product and even have your customers provide feedback.

If this is something you want help with or just don’t have the time to do, give us a call. We have a strategy for getting you not only in Google Places but also on the coveted first page of the internet search results.

google search engine map

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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