McDonald’s, Starbucks, Walmart, Disney.
What common trait do these companies share?
Systems.
If you don’t have systems in place you will spend your time reacting to everything on a constant basis and consume much time and energy.
Does your company have a marketing system in place to follow?
Marketing systems can be the most valuable of all systems within your organization.
Consider having a system in place for each of these steps to a sale:
- Lead Generation
- Presentations
- Sales Process
- Post Sale Follow Up
Having systems will leave no question as to what to do next. If everyone follows the same system it will improve communication, customer satisfaction and customer retention.
Author: Kathy Jiamboi
Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.