Do you know the path that potential patients take that lead them to schedule an appointment with you?
There are 4 main stages of the Dental Marketing funnel that your patients follow when looking for a dentist.
These include awareness, interest, action, and delight.
Each of these steps has a specific element that you need to be focused on.
1. Awareness (Attract)
Before someone schedules an appointment, they need to know who you are! Your practice builds awareness through channels such as:
- Social Media
- Direct Mail
- Newspapers/Magazine Ads
- Your Website
- Organic and Paid Search
You should use a variety of channels to create awareness.
2. Interest (Convert)
At this stage, your prospect is looking for a solution. This is when you need to hook them in with compelling content. Some ways to do this include:
- Write strong call-to-actions
- Maintain an educational blog
- Consistently post on social media
- Have a responsive, professional website
3. Action (Solidify)
This is where you want your prospects to end up. In the “action” stage, prospects will schedule an appointment with your practice.
4. Delight (Promote/Advocate)
Once you get a patient in your door it does not mean you can stop paying attention to them. You need to dedicate as much time to retaining current patients as you do to finding new ones, this is called internal marketing.
Internal marketing can incorporate:
- Referral Programs
- Patient Appreciation Days
- Patient Newsletters
It is all about creating an atmosphere that is patient-focused. When your patients know you care, they will keep coming back.