How Does Someone Become Your Patients?

How Does Someone Become Your Patient?

Do you know the path that potential patients take that lead them to schedule an appointment with you?

Dental Marketing FunnelThere are 4 main stages of the Dental Marketing funnel that your patients follow when looking for a dentist.

These include awareness, interest, action, and delight.

Each of these steps has a specific element that you need to be focused on.

1. Awareness (Attract)
Before someone schedules an appointment, they need to know who you are! Your practice builds awareness through channels such as:

  • Social Media
  • Direct Mail
  • Newspapers/Magazine Ads
  • Events
  • Your Website
  • Organic and Paid Search

You should use a variety of channels to create awareness.

2. Interest (Convert)
At this stage, your prospect is looking for a solution. This is when you need to hook them in with compelling content. Some ways to do this include:

  • Write strong call-to-actions
  • Maintain an educational blog
  • Consistently post on social media
  • Have a responsive, professional website

3. Action (Solidify)
This is where you want your prospects to end up. In the “action” stage, prospects will schedule an appointment with your practice.

4. Delight (Promote/Advocate)
Once you get a patient in your door it does not mean you can stop paying attention to them. You need to dedicate as much time to retaining current patients as you do to finding new ones, this is called internal marketing.
Internal marketing can incorporate:

  • Referral Programs
  • Patient Appreciation Days
  • Patient Newsletters

It is all about creating an atmosphere that is patient-focused. When your patients know you care, they will keep coming back.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

Get Your Free Adwords Audit

Thanks for signing up! You will be redirected to schedule your one-on-one Google Adwords Audit with Kathy.

Get your FREE book

“74 Ways to Increase Sales & Profits by Leaps & Bounds”

Awesome! Check your email for your download link.

Let's stay in touch!

Subscribe to our bimonthly e-newsletters.

You're in!

Online Reviews Guide

Download our Free Guide

 

The Ultimate Guide to Getting Online Reviews

Thanks for signing up! Your download will begin momentarily.

8 Critical Elements

Download our Free Guide

The 8 Critical Elements EVERY Ad or Direct Mail Piece Must Have to Get Better Response

Thanks for signing up! Your download will begin momentarily.

Patient Referral Guide

Download our Free Guide

The Complete Guide to Getting More Patient Referrals

Thanks for signing up! Your download will begin momentarily.

5 Secret Weapons Guide Cover

Get Your Free Guide:
5 Secret Weapons for a Better Performing Dental Website

This guide contains 5 secret weapons that, when deployed on your website, will help to convert more patients without increasing traffic to your website. 

Your request has been submitted. Check your email for your free guide!