The order in which Google presents search results can be somewhat of a mystery, but we can help shed a little light on it for you. One of the things that are important to Google is page quality.
According to Google, the most important factors in determining your page quality rating are:
- Content quality and amount
- A clear indication of who you are and how to get in touch
- Website reputation
- Expertise, Authoritativeness and Trustworthiness (EAT)
Here’s a brief overview of each of these factors
Content quality and
Your website needs to make it easy for the user to find out who you are and how they can get in touch with you. Having this information easily accessible makes your site more trustworthy
Your practice can be reviewed in many places online, and these reviews all factor into your reputation. A site with many good, recent reviews on other reputable sites will be seen as having a good reputation.
Expertise, Authoritativeness, and Trustworthiness (EAT)
This last factor is really just a combination of the previous three. Each of the prior factors come together in order to demonstrate to Google that you’re an expert in your field, you’ve got a good reputation online and that the information provided by your website is correct and reliable.