How Google Determines Your Search Ranking

How Google Determines Your Search Ranking

The order in which Google presents search results can be somewhat of a mystery, but we can help shed a little light on it for you. One of the things that are important to Google is page quality.

According to Google, the most important factors in determining your page quality rating are:

  • Content quality and amount
  • A clear indication of who you are and how to get in touch
  • Website reputation
  • Expertise, Authoritativeness and Trustworthiness (EAT)

Here’s a brief overview of each of these factors:

Content quality and amount

The content on your website needs to show that time, effort and skill were involved in the creation of your page. The information needs to be accurate, up-to-date and presented clearly.

Clear indication of who you are and how to get in touch

Your website needs to make it easy for the user to find out who you are and how they can get in touch with you. Having this information easily accessible makes your site more trustworthy.

Website reputation

Your practice can be reviewed in many places online, and these reviews all factor into your reputation. A site with many good, recent reviews on other reputable sites will be seen as having a good reputation.

Expertise, Authoritativeness, and Trustworthiness (EAT)

This last factor is really just a combination of the previous three. Each of the prior factors come together in order to demonstrate to Google that you’re an expert in your field, you’ve got a good reputation online and that the information provided by your website is correct and reliable.

Kathy Jiamboi
Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.
More articles by: Kathy Jiamboi

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