As a dentist, you may be aware of the value of a good website, and you may even understand the basics of SEO and the importance of optimizing your brand.
But are you aware of the importance of local SEO? When potential patients are searching online for a dentist in your area, you want them to find you first.
If you aren’t getting the traffic you’d hoped for, investing in SEO, especially local SEO, is a must.
Here are some tips on how to market your dental practice and dominate local search and end up on top.
Conducting a Dental Website Audit
Most digital marketing companies will provide a free website audit. They will take a thorough look at your website, noting the good and bad aspects and help you put some strategies for improvement in place.
If you have no content or cookie-cutter content right now, this must be addressed. To improve your Google search rankings, quality content must be part of your website.
Marketing experts will determine how effective local searches are in regard to your practice. They will track title tags, meta-descriptions, image alt tags, and your site content.
Based on their audit results, they will suggest ways to improve the visibility of your site for on- and off-page optimization.
Target Local Patients
For some business, local SEO is more important than it is for others, and it’s especially important for dentists. People search for everything online these days, including healthcare providers, and the majority of those Internet searches are done on mobile devices.
Most people do not want to travel for their healthcare needs. They want a local provider. That’s why it’s so important for you to be sure you are at the top of those search results.
If you’re not, those patients conducting a local search will head to your competitor who knows the value of local SEO.
Additionally, it’s important to make sure the content on your website matches your brand.
Whether you specialize in cosmetic dentistry, orthodontics, endodontics, or general dentistry, your content should match what the patients in your area are looking for.
You need to cater to these individuals, and every optimization process put in place should be related to the search trends of this target group.
Analyze Keywords for Local Search
If you hire a dental marketing company, they will help you identify keywords that are critical for good results in a local search. These keywords are based on target groups and words and phrases they are likely to use while searching for your specialty area.
In today’s digital age, people are very specific in their searches and they want their questions answered quickly. Keywords should be narrow in focus and geared to what people are searching for.
Keywords such as “Dentist in Denver” are too broad; hundreds of results will pop up. Instead, keywords should be more specific, such as “Female Cosmetic Dentist in Denver.”
This specificity of keywords for a local search can help your practice have better Google rankings, and that translates to more patients in your waiting room.
Authentic and Original Content
You’ve probably heard the saying, “Content is king.” That statement is fact.
Google has heavy penalties for websites who use “black hat” methods for achieving ranking but lack valuable content. Consider this. No one will spend any time on your website if it’s poorly designed or the content isn’t relevant to their query.
Google ranks websites based on the quality of content. The longer people stay on your website and click on your content, the higher your website is ranked.
Google assumes that visitors who spend time on a website are engaged with quality content, and that improves rankings.
Begin Blogging Regularly
The content on your website matters. Having a regular blog full of quality content is good for any business, including dentistry.
Using keywords with your patients in mind along with relevant and engaging content will boost your SEO. People want to read about dental topics that concern them.
They want to read about procedures they may need. Consider having helpful blogs offering dental tips or information about the latest dental treatments available.
Remember, Google notices when visitors stay on your site for a while, and if they do, they are much more likely to book an appointment with you.
Avoiding Keyword Stuffing
Keywords are important to make sure visitors land on your content, but overusing keywords is considered “keyword stuffing” and should be avoided.
If you use the same keyword too often, Google will penalize your site and lower your ranking. Be sure to remove any poorly written or cookie-cutter content from your site.
Add content that is relevant to your specialty and your patient’s needs. In fact, your would-be patients conducting a local search for their dental needs should be the catalyst for all your content.
Improving Website Navigation
You want your visitors’ to have an enjoyable experience on your site. They should be able to move from page to page seamlessly.
You want to make sure your contact information is available on every page.
Of course, your quality content should be easily accessible. It’s a good idea to have an FAQ and provide a way potential patients can ask a question and leave their contact information as well.
It’s important to have external and internal links as well. This gives the impression of a professional website that is user-friendly.
Your content should demonstrate that you’re an authority in your field. You want to provide a pleasant navigating experience and have your visitors to stick around.
Have a Presence on Social Media
It’s essential for businesses to have a presence on social media these days. Google also considers your social media shares in their ranking results.
You can target locals who may be in need of your services as well. Dental practices are local businesses, and you must reach out to those potential patients.
Posting valuable content is essential. You want those shares, likes, and comments. The more your content is shared, the better for your practice.
Hire an Authority on Local Search and SEO
If you are looking for new ways to bring in patients, you need a marketing professional who can help you make the most out of local SEO. You want the locals in your area to take notice of what you have to offer.
You are busy running your practice and probably don’t have time to worry about marketing. That’s where we can help.
We’d be happy to answer any questions you may have and help you grow your practice. Contact us today.