When it comes to your headline you simply don’t just want to state the claim of your offer, for example-“Stop Smoking,” “Lose Weight”, etc. You want to increase the impact and strengthen your headline and get your reader to continue on with reading your copy rather than throw your piece in the trash.

It’s best if you can use language that creates binding images in your prospects mind.

You want to use wording that makes your claim more vivid or larger or invokes questions in the prospect’s mind.

Here are some good examples for weight loss:

“I lost 72 pounds…and weight is still coming off”

“This diet was 10 times easier than any diet I ever tried”

“Melt away ugly fat! Fast!”

“How a 400 pound woman turned into a 135 pound beauty”

“Here’s what to do to get rid of that unwanted fat now”

These headlines may sound sensational but to the person wanting to lose weight and drop a few sizes, they are music to their ears.

Take the time to really think about what it is your product or service can do for a client. Write down as many headlines as you can think of.

A good test when creating a headline is to see if it could stand alone with only a phone number or website to get more info.

All of the headlines above pass this simple test.

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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