Types of Dental Marketing

An active presence and engagement on social media works to build relationships with your current patients and earn trust with potential patients.

Activity on social media will also improve your search ranking.

What we do:

• Create brand-consistent graphics for your social channels.
• Optimize your channels making sure information and features are correct and complete.
• Post dental-related content and special event/holiday observances.
• Share any content you send to us
• Post your special offers, events, and promotions.
• Assist with contests and post boosting.

Online listings are a major factor in search rankings,especially for local businesses like your dental practice. The more consistent your information is across the Internet, the more confident search engines are in showing your practice in search results, allowing you toget in front of more people.

If someone is looking for a dentist, chances are they are going to whip out their smartphone and do a quick search. If they can’t find you or your information is not accurate it could be a missed opportunity. If your practice has relocated or changed ownership, chances are there is a lot of inaccurate information online. This could lead to a potential problem for patients trying to find your physical location.

What we do:

• Locate, claim, and update the top major listings for your practice.
• Correct misinformation and complete profiles thoroughly.
• Remove/merge duplicate or conflicting listings.
• Collect and maintain usernames and passwords.

Having a site show up organically on the first page is really the BIG GOAL and it can take time; sometimes a long time depending on your local market and your competition’s marketing. Using Google Adwords will get you the1st-page exposureyou want for your practice.

Paid searchtargets people who need your service right now. These ads work like traditional billboards, except they are only shown at the very top of search results to people who are looking for your services, rather than being broadcast to many people in hopes they might need what you’re offering. With paid search, your ads are very targeted, utilizing location, demographics, and your keyword terms.

Facebook is a great way to stay engaged with your patients, grow your following, drive traffic to your site, provide valuable information, and spread the word about promotions. That’s just a portion of Facebook’s impact.

Facebook advertising offers your practice a truly targeted approach to reach the right people in a social environment where over 1.5 billion people are active each day. Depending on your promotion or campaign, we will select the right target audience to maximize your dollars spent.

What we do:

• Create your campaigns with your given budget.
• Manage your account to make sure it’s delivering optimal results for your investment.
• Provide monthly reporting on your campaign’s success.

With data on over 240 million US adults, including demographics, IP addresses, device IDs, and opted-in email addresses, we no longer have to guess at how to reach your prospective patients; we know.

We can reach your target audience, including those who are patients of your competitors.

Every mobile phone and tablet has a unique device ID used to tell it apart from every other device out there. These IDs are frequently captured from converted clicks of paid search campaigns and then leveraged for re-marketing campaigns. With our location and device targeting, we don’t have to capture and convert to reach these devices. We go direct, connecting your marketing to the right mobile phones and tablets.

What we do:

• Offer the best means of delivering your messaging to your desired patients, including those of your competition.
• Drive advertising so when a device is active, marketing messages will be served
• Know exactly who became a new patient of your practice as a result.
• Provide monthly reports on your campaign’s success.

You spent money on a paid traffic campaign that brought prospective patients to your website landing page…but then what? Don’t lose them forever if they didn’t take action and contact you immediately.

With marketing automation, you can start communicating immediately to begin the “conversation” and get more prospects to convert to scheduled patients. Automation works by “dropping” interested prospective patients into a communication system and then following up with them with valuable information and offers.

Our hands-off email marketing campaigns are designed to communicate with your prospective patient, moving them along the path, and working to convert them into your next new patient.

What we do:

• Create multi-step campaigns that will run automatically based on your goals and the actions you want your prospective patient to take.
• Develop the right messages to send at the right time.
• Monitor, measure, manage the system and provide reporting.

Your dental website should be more than just a glorified brochure. It should be your story and why a potential patient would choose your dental practice over every other practice in your town. Your website needs clear messaging, real photos, and visible calls to action.

Most dental websites are chock-full of canned content and stock photos, making it difficult for a prospective patient to truly understand your brand and make an emotional connection with your practice.

You want your website to be customized for you to make you stand out from the crowd.

Our websites will:

• Generate traffic and get prospective patients to your site.
• Be interesting and engaging to get those people to hang around your site.
• Offer an easy way to get them to take action.
• Be optimized for search, responsive, secure, modern, and purposeful.
• Be owned by you without having to pay monthly leasing fees.

Not getting the traffic you hoped for? Is your site buried in pages upon pages of search results?

Everyone wants to have that “first” position (or at least be on Page One) in Google search results. Just having a website isn’t enough. There’s a lot that can be done with dental DEO marketing ‘behind the scenes’ to make your site is attractive to Google and other search engines.

Dental SEO tactics will get your site noticed by Google so you can rank higher in search and increase your visibility.

Our approach:

• Since each website is unique, we will perform an assessment of your dental website and develop a custom SEO marketing plan.

We have developed our own every-growing dental directory website. DentistNearMeReviews.com is not only a database of dental professionals across the country, it’s a place where potential patients can search for a local dentist, read reviews, and learn about dental services/procedures and types of dentists. We are continually updating and adding content to keep the site fresh and visible to search engines.

For dentists, this site will build your reputation and trust, and increase your online visibility.

How it works:

• Anyone can have a free listing, which includes basic contact information
• Upgrade to a featured “TOP DENTIST” listing to add information about you and your practice, logo and a photo, office hours, a Facebook feed, review feed, and social links (great for offsite SEO!)
• You can be seen as a dental expert in your area. Each month we ask our dentists a common dental question that you can personally answer to gain even more visibility and trust. We then will share on your social media channels.