In today’s world of content marketing, consumers are constantly being advertised and marketed to.

Quite frankly, consumers get sick and tired of seeing advertisements all the time.

Due to this disdain, content marketing has become a valuable marketing tool for businesses everywhere. Content marketing gives you the ability to provide consumers with valuable information that they want, while advertising to them at the same time; which is what you want.

Content marketing was king for a long time…and really still is. However, like with other forms of advertising, content marketing is becoming saturated.

Content marketing has grown in popularity due to how impactful it can be for a business. Due to this increase in popularity, content marketing’s impact is declining for those who aren’t investing in creating great content.

Great content includes blog posts, white papers, case studies, videos, and more.

Why does content marketing work?

It creates great content and builds credibility.

You want consumers to think of you as an authority in your field. Wouldn’t it be great if everyone in your city thought the local dental expert was you, rather than your competitor down the street? Great content will help you become known as the expert! If consumers read your content and consider you an authority, they will be more likely to visit your office and buy from you.

In addition to establishing yourself as an expert, content marketing also gives you the ability to stay on top of changes in the dental industry. Creating content and staying on top of changes in the industry will prove to consumers that your products and services are what is right for them.

It builds traffic for your website

Do you want more people to visit your website? There’s no need to trick or deceive people to get them there…you just need to create great content. Building good traffic to your site requires both creating great content and developing your social media audience.

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The math is easy: The more people who follow or like you on social media channels, the more people you will get to click a link when you share it. If you are creating content that people want, they will click on your link, share your posts, and increase your website traffic.

It helps your SEO

Google (and other search engines) love sites that have fresh, new content all the time. In addition to this, as we mentioned above, content drives traffic to your site. And as you may know, the more traffic your site gets, the better it will perform in search. Creating blog posts will give the search spiders something to find on your site and will remind them that you are there!

Did you know that creating video will also help your SEO? This happens for a couple of reasons. First, video shows up in search results. If you create a quality video, post it on YouTube, and drive traffic to it, that video will start to show up when people search for your topic on Google and other search engines. Additionally, you can use the embed code to include it in a blog post. Video will keep people on your site for longer which helps your website’s search ranking.

Want help with your Content marketing? Contact us today to schedule your free 15-minute consultation.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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