The Importance of Holiday Marketing

The Importance of Holiday Marketing

In case you haven’t heard, It’s almost July 4th. You know what that means! Fireworks, cookouts, and one of the many highlights of summertime!

So, what do you have up your sleeve for your practice’s marketing this Fourth of July? Okay, maybe you don’t have a campaign or promotion scheduled…but you at least have a social media post scheduled, right? Wait! Don’t tell us we’re wrong, and you don’t have something scheduled on social media.

If you don’t have something already prepared, follow the steps below:

  1. Go see a fireworks show
  2. Pull our your phone during fireworks and snap a picture
  3. Post that picture on your social media with a simple “Happy Fourth of July” message

Also, after you have posted your picture, pull out your calendar and make sure you have posts planned for the remaining holidays this year. Holidays are important for marketing.

Why are Holidays Important to Celebrate?

When you think of holidays, you probably also think of all the marketing that goes along with them. Christmas is the poster child for this, but advertising and holidays go together like peanut butter and jelly, pepper and salt, and pickles and ice cream… (okay, maybe not that one, but we swear it’s a thing).

Why do you think there are so many commercials, social posts, and emails based around the holidays? It is because they drive sales…it’s that simple. It is no coincidence that all of the biggest brands in the world recognize holidays and have holiday sales. Don’t be afraid to copy what the big brands do; they are a great example for you to follow (to some extent).

What is a good promotion for a dentist to run on the Fourth of July? How about this:

Happy Fourth of July. We love the red, (white teeth), and blue!

This slogan can drive your entire Fourth of July campaign. It ties into the Fourth of July and introduces a popular topic in dentistry, white teeth! For this campaign, you can simply offer $10 off of your teeth whitening service. You don’t need anything major, just something that people want!

After you have selected a good promotion, it is important to plan which media you will use to drive sales. For this promotion, a mix of social posts, a Facebook campaign, email marketing, and direct mail will all be valuable in maximizing the effectiveness of this promotion. Sure, you don’t need all of them, but you should use at least some of them.

For the next major holiday, start thinking now, and come up with a great promotion to use! Holidays are a great time for you to launch a marketing campaign and drive some sales. Again, it doesn’t need to be complex, just make sure it makes sense and is something that consumers want.

Enjoy your holiday, everyone! Happy Fourth!

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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