The Importance of Mobile Sites

The Importance of Mobile Sites

Did you know? 80% of people use a mobile device for search, and 25% of people search ONLY using mobiles devices*.

Additionally, Google’s study found that the most commonly searched topics on mobile devices include health, parenting, and beauty.

What impact do mobile sites have on your practice?

The increase in mobile search, as mentioned above, means that your website MUST have a mobile-friendly format. If your website does not have a user-friendly mobile format, then you are likely missing out on new patients. If your site is mobile-friendly, you may experience the following:

  • Higher visibility in search
  • A much better user experience (more clicks and a longer visit on your site)
  • More leads

What exactly is a mobile-friendly site?

A mobile-friendly site is designed to display in a proper format on small screens. Small screens include iPhones and Android smartphones, as well as tablets. Typically, your standard website will not display properly, or be user-friendly, on mobile devices. If your site is mobile-optimized, your website will automatically adjust to whatever mobile device is being used, display properly, and offer a positive user experience. Features of a mobile-optimized site include:

  • Larger text that is easy to read
  • Quick load time
  • Navigation that is friendly to mobile devices
  • Touch-friendly call to action and link buttons

How do you know if your site is mobile-friendly?

The easiest way to determine if your site is mobile-friendly is to use the free tool provided by Google. After you get to this webpage, copy and paste your URL into the field and wait for the results (this should only take a few seconds).

How do you create a mobile-friendly site?

Creating a mobile-friendly website is not like turning on and off the lights. There is no switch to flip, or button to press, that magically makes your website mobile-friendly. The process of creating a mobile-friendly site is largely dependent on your current design and how your site was built. The key to creating a mobile-friendly site is to ensure that it utilizes responsive design. Responsive design has largely become “best practice,” and means that your site can scale to fit any screen size.

Contact your web provider or give us a call if you need further assistance with your website.

*According to a study conducted by Google

Author:
Kathy Jiamboi
About:
Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.
More articles by: Kathy Jiamboi
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