We just returned from a 4-day Information Marketing conference in Atlanta. Some of the most successful information marketers were there. Even if you don’t know what information marketing is (and I had no clue when I first heard about it), it doesn’t matter because down to the core, these people are all just marketers. Instead of selling products or services like most of us, they’re selling information. The fundamentals of marketing still apply and are used masterfully with all of the top performers.
There were two recurring themes at this meeting. One was that social media is not going away. The landscape of players may change but social media is here to stay and is growing exponentially. If you are not involved yet or are just dabbling with it, I encourage you to be on the free online seminar I am having this Thursday, November 12 to learn about how it all works. If you are thinking social media is just for college kids, you are mistaken. The fastest growing demo is 35+ and if this age group is in your target market, you need to consider being involved.
The other theme that was consistently mentioned by these brilliant marketers was that taking fast action to getting things done was the difference between doing just o.k. and doing phenomenal. While it’s great to have a list of goals, unless they are put into action nothing will change. I know this sounds simple but the fact is the majority of the population doesn’t even have written goals. Do you have written goals and an action plan to get you where you want to go?
Here’s a compilation of some of the other great insights that were shared that may be helpful to you and make a huge impact on your business—
- Assemble a team to get the things done you can’t.
- Don’t listen to or be thrown off guard by those who don’t do anything or have had little success.
- If you make a mistake or things don’t go according to plan, pick yourself up and move on—take responsibility and don’t blame others.
- Don’t be afraid to fail.
- Be immune to criticism. The more successful you become, the more people will criticize what you are doing.
- Always be marketing.
- Design everything around your life not your business.
- Only results matter.
- Don’t work with anyone who irritates you or you don’t like. Only work with those who resonate with you.
- Make doing business an experience not a transaction.
- Positive mindset is critical.
- Fix your follow up failure.
- Emotional connection is where it’s at.
- Do everything on purpose. Very little money is made by accident.
Of course, there was lots of other great stuff that we learned at this event. I think one of the most important lessons of all is that you never stop learning. One needs to keep gaining knowledge in their field in order to keep in the game.