When someone is genuine, you can feel it. You can sense their passion and along with that comes trust. We believe them because they are being themselves. They are not putting on heirs or trying to conform to what they think others want them to be.
In order to be authentic, you need to be self-aware. When you are self-aware, you are present to the current moment. When you are present to the current moment or the now, you become in tune with others and know what is needed at that given moment. You are not thinking about the past or planning the future. Being in the present moment causes you to really focus on the people in your environment and it inspires you to move in certain directions or gives you a sense of what your purpose is in the moment.
Most people find it hard to be authentic. Not because they are bad people but because they are truly good people. They want to do anything and everything they can to help even if that means they are stepping outside of who they really are. What happens when we do this sort of thing is we become uncomfortable because it is not us, it is not within the realm of what we know. That discomfort then gets transferred to the client and a feeling of untrustworthiness becomes apparent to them. It all can be very subtle and with good intentions.
So, how do you become more authentic? Besides being self-aware, here are some questions to ask yourself to set you in the right direction–
What is your story? Your experience?
What do you believe in? What do you stand for?
Who inspires you?
What are your goals or your vision?
Something to keep in mind — any client or potential client who is put off by your being genuine were never going to buy anyway. Stop being who you are not. When you are true to your self, you will resonate with the right people who will be willing to build a long relationship with you because of what you stand for and who you really are.