We recently talked about how to get your customers to “fall in love” with your business. But love is best when reciprocated. So it’s important for you to “fall in love” with your clients as well.

To define “falling in love” we might say it is a tremendous sense of connection, a meeting of the mind, heart and soul that makes changes in the course of peoples’ lives. There is a deep sense of passion not only in the physical sense, but also in the mental and spiritual. Later, being in love is not as intense but provides the bond that holds couples together for the many challenges that life has to offer.

If you look at this in a business sense, it’s important to take a moment and focus on each of your customers. Think about what the person’s real need is in their relationship with you.

This goes far beyond what most businesses think their relationship is. It’s more than just selling your product or service to them. You are somehow impacting the quality of their lives. Whether it is personal or business success, helping with their dreams or goals, or maybe eliminating or reducing their fears, there is a deeper connection to your product or service.

When you determine what their deeper connection is with you, you then have a better understanding of what you can do to further impact their lives to become a more trusted resource to them.

When your passion and enthusiasm in helping your clients is based on this deeper connection and not simply focused on selling your product or service, you are connecting with your customer in a more respectful and compassionate way thereby “falling in love” with them and building the bond for a long-lasting relationship.

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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