Different yet complementary, push marketing and pull marketing can and should be used together.
There are two main marketing strategies used to get new business. One is called “push” marketing and the other is “pull” marketing. The difference between them is how you attract potential patients to your practice.
Push marketing involves taking the service to the patients directly, or “pushing” the services to them. This kind of marketing is geared toward utilizing mainly traditional methods.
Push marketing strategies include:
- Direct Mail Campaigns
- Promotions and Discounts
- TV/Radio Commercials
- Pay-Per-Click Campaigns
- Email Marketing
Pull marketing can be defined as an indirect way of advertising and often incorporates new types of marketing. Pull marketing is more effective than push marketing because the patients come to you rather than you trying to convince them. You are magnetically attracting these people by your marketing message and method. When done correctly, you have already pre-qualified your prospect. They have made the decision to learn more about you and your services.
Pull marketing strategies include:
- Referral Marketing
- Social Media Marketing
A good marketing plan uses both push and pull methods to stay in front of your audience. At Creativedge Marketing, we work with dentists on all aspects of their marketing to create a customized plan for your needs.
If you are interested in learning more about how Creativedge can help grow your dental practice, feel free to contact us today!