Online Marketing for Dentists
Imagine you’re looking for a new home. You know what you want so you turn to the web to do a quick search. However, you are not impressed with what you see and quickly move on to find a house that looks much better.
Your online presence is a lot like shopping for a new home. When patients search for you online, what comes up? Are your reviews few and far between? Are there random pages/listings with incorrect information?
Take a moment right now to look yourself up on GOOGLE (where over 63% of searches take place).
If you’re doing things correctly, all of the information that you see is what you want prospective patients to see, and it’s there because you intentionally put it there.
If this isn’t what you’re seeing, then you need to take a step back and regain control of your online presence because you are the empty house on the block that everyone is avoiding.
95% of patient journeys online begin with a search engine.
You need to be able to steer these potential patients towards your practice the instant they cross paths with you. And how do you do that? By keeping your content correct, consistent, and connected.
Obviously, if you’re a general dentist, you don’t want a listing site to say you are a periodontist.
Did you recently get a new logo or change your practice name? Make sure this information is also changed across the web so patients don’t get confused.
The Internet is an incredibly powerful tool for people to share information and experiences. Sure, you don’t create waves as large as international industries do, but you and your practice do make an impact on your local community. This means that it doesn’t hurt to put your ear to the door and eavesdrop on what your patients are saying about you. In fact, this is incredibly beneficial!
Online reviews are essentially 24/7/365 marketing for your practice. And the best part is that your patients are doing all of it for you!
Let’s go back to house hunting—remember that photo of the abandoned house? Taking a few seconds to look at that photo and decide that you definitely weren’t going to contact the realtor is the same as when patients can’t find good-quality reviews about you. Let’s face it, no one wants to visit a dentist whose website looks like it’s from 1998 and who hasn’t had a good review in almost just as long.
YOU CAN IMPACT POTENTIAL PATIENTS WITH A COMPELLING WEBSITE, FREQUENT REVIEWS, CONSISTENT INFORMATION, CLEAN LISTINGS, AND SOCIAL MEDIA PRESENCE.
Are you ready to stop steering new people away from your practice? We’re ready for you!
Simple, Easy, and PROVEN Methods to Attract New Patients.
Online marketing has the advantage of reaching a lot of people in specific geo-targeted areas 24/7. When someone searches for a dentist in your city, the goal is to get prospects to find you and for them to become your next new patient. There are many different options to make that happen depending on where your practice is on your marketing path.
- Online Reviews
- Online Listings Clean-up
- Social Media Marketing
- Facebook Paid Traffic
- Google Paid Traffic
- Device Targeting
- Marketing Automation
- Website Creation & Maintenance
- Website SEO
If you need help with any of these, we’re just a phone call away 🙂 Or schedule your complimentary strategy session today! Kathy will help you uncover what marketing tactics will make your practice more profitable based on your goals and what is currently taking place at your practice.