More Dollars, More Smiles: How to Market Your Teeth Whitening

With 80% of Americans between 18-49 years of age wanting whiter teeth, there’s plenty of demand for teeth-whitening services. If you offer this service in your practice but are having trouble booking appointments for it, you may need to rethink how you’re marketing it to new and existing patients.

Having a strategic marketing plan in place can make existing and potential patients aware of the service, educate them on teeth whitening, and get them to book a whitening session with your practice.

Offer Lifetime Whitening

If you want to have steadier clientele with this service, consider offering a lifetime package. You can work this service into their regular hygiene appointments, as well, by offering touch-ups at those appointments as part of their whitening routine.

Your lifetime package can also be geared towards brand-new patients looking to whiten their teeth. Most people aren’t sure how many treatments to buy, so giving them a lifetime option makes it easier for them to make a decision. Some people are smokers or coffee drinkers and, since they know that this affects their teeth color, having a lifetime option will benefit them, knowing they will always have a white smile with this package.

Shade Guide

Marketing to existing patients in your practice through a shade guide will keep the conversation from getting awkward. Showing a shade guide at every new patient visit and once a year for existing patients, is a non-confrontational way to show patients what shade they currently are and where they can be with your teeth-whitening service.

When patients see the shade guide and choose the shade they want to be, it makes it easy for you to educate them on what it will take to get them to the shade they want.

Holiday & Event Campaigns

People always want a whiter smile around big get-togethers, such as holidays and events. Having special packages in your office around the holidays for teeth whitening is a great way to market to existing patients. This is also a great way to get referrals, because, if an existing patient gets their teeth whitened, they will probably tell their friends and family about it, and post about it on social media.

Another way to reach to existing patients is by having marketing material geared towards events such as weddings. Brides and grooms always want a whiter smile for their big day. If you have posters in your office about it, they’ll know to ask you about it, or patients who are their friends or family members can mention it to them.

Evaluate Your Website

Is your website sharing your teeth-whitening service with your visitors? You’ll want to make sure it’s prominently-featured, and not hidden away where they’re not likely to find it. Add before-and-after pictures to show people the results they can expect.

This is also a great place to add the shade guide, asking people where they currently are in the guide and where they’d like to be. Then have a call to action, asking them to make an appointment right away.

Be sure to link to your teeth whitening page from posts on your social media. See below for more on this.

Offer Referrals Rewards

Rewards for referrals are a great way to have existing patients who already trust you send you their friends and family. You can offer your patients discounts on services or products when they refer someone to you for teeth whitening.

Bringing in new patients is a key to growing any business and offering referral bonuses is an easy way to bring in new patients.

Social Media Is Your Friend

Use social media to share before-and-after photos from current patients after having them sign a release form. With so many people on social media, this is a powerful place to market this service. You can even ask your patients for consent to tag them in the pictures to give further credibility that these are real people.

Tagging your patients is going to give you the opportunity to connect to new potential patients because their online friends will see your post.

Time to Add Some Video

Adding video to your site and social media to share your teeth whitening service will increase your chances of showing up in search results when people are searching for this service in your area. Using video is a great way to connect with your existing patients and potential patients, too, and it’s also a perfect way to engage with them.

Ready to Market Like a Pro?

Teeth whitening can add a substantial boost in new patients and income when it’s being marketed correctly. Marketing it professionally and consistently will help this service boom.

Looking to have one less thing to think about and have a professional marketing plan for your practice? Contact us today to see how you can benefit from our services.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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