The Importance of Newsletters

Why Newsletters are Important

Maintaining contact is part of the strategy behind social media marketing, email marketing, and newsletters. It’s all about maintaining quality customer touch points and building relationships.

Distributing printed newsletters to your patients is a great way to create a quality touch point.

This creates a positive touch point; one that builds the relationship and puts your practice at the top of your patient’s mind. Below are a few ways to utilize a newsletter and make it a terrific touch point.

1. Prove you’re an expert:
By providing valuable information and content in your newsletter, you are establishing yourself as a leader in the dental industry. Who is someone more likely to visit? Someone who they never hear from, or someone who provides them with great information on a regular basis?

2. Increase promotional awareness:
Throughout the year, you offer promotions on a variety of products or services. Some ideas might be a free whitening tray, free consultation, free x-rays, or 10% off orthodontics (just to name a few). These promotions are marketed through social media outlets, direct mail campaigns, etc. Including your promotions in your newsletter is just another way to generate interest in your offers, acquire new patients, and up-sell your current patients.

3. Keep people informed:
There are constant changes happening within your practice. Maybe you hired a new hygienist, or you upgraded your x-ray equipment. Whatever it may be, you want to let your patients know about it. News about your practice, or members of your staff, puts a personal touch on your newsletter. This works to foster relationships and build loyalty. Consider it your cherry on top!

Maintaining regular contact with your patients is critical in increasing your revenue.

There are many ways you can do this besides a newsletter. Are you curious about what might work for you and your practice? Click here to set up a complimentary 45-minute strategy session with Kathy, our marketing guru. She will ask about what you currently have going on, what your goals are, and what marketing tactics will most efficiently and effectively help you attain consistent growth.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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