In a world dominated by Google searches, what people find out about you online and how they come across that information will make a huge difference for your dental practice. Like it or not, your reputation is determined a lot by what people uncover about you through a search online. And let’s face it, your reputation can go a long way towards helping or hurting your business.
So, the million dollar question is: How can you better market your online reputation?
There are many steps you can take and factors that play a role in marketing your online reputation. Below, our team looks at several factors that you can control and that will go a long way! By doing these, you will be able to turn your online reputation into a steady referral source of new patients. After all, a study by BrightLocal https://www.brightlocal.com/research/local-consumer-review-survey/ found that:
86% of people read online reviews for local businesses.
Step 1: Create/Post/Engage on social channels
Your patients are on social media. You need to be there too. Your social platforms are a terrific extension of your website and an opportunity for you to attract and build connections with patients and potential patients. You want your image to be consistent across all channels and your content to be fresh and engaging. This will get you in front of more people like the patients you have. We recommend an active presence on Facebook, Twitter, Instagram, Linkedin, and YouTube.
Step 2: Create content
Content is a great way to prove that you are an expert in the dental industry. What better way to start gaining trust with people, than to start giving them valuable information, free of charge, to improve their oral health. If you took step one, you now have social channels (Facebook, Twitter, etc.) where you can promote your content, gain readers, and start building your reputation as an expert.
Your content can be repurposed in a variety of ways besides your social channels. Use it for a blog on your website, an article in a printed newsletter or email, in brochures or even made into a video for YouTube and Facebook.
Step 3: Claim and verify your online listings, like Google
When you Google search your practice name, your location, website, hours of operation, reviews, etc., appear on the right-hand side. This is your Google My Business profile. Have you claimed and optimized this listing? Your Google listing is one of many listing sites where it is important to claim and optimize your information. More than anything else, claiming your listing will ensure that potential patients are finding the most up-to-date and accurate information about your practice. Also, claiming your listings will help you show up more often in searches.
Step 4: Market your online reviews
This is our last step, but certainly not the least important by any measure. Managing your online reviews is the most important thing you can do to market your online reputation. Make sure your reviews are everywhere. Your website, your social channels, your emails, your newsletters, your brochures, your office walls—everywhere!
RELATED ARTICLE: Online Reviews: Why You Need Them. How To Get Them.
What do your reviews look like online?
In the same study done by BrightLocal, 57% of people said they won’t do business with a company that has less than a 4-star rating. What is your rating online? If it is less than 4 stars, you could be losing out lots of potential patients!
It is important that you know how you are showing up online with your reviews…and not just your Google reviews. There are many sites that will come up in search that will contain reviews. These include:
- And more…
It is important that you monitor all of these places to see what people are saying about you and responding to both positive and negative reviews (good PR can save you on negative reviews).
How can you get more reviews?
If you are interested in how we get our clients more five-star reviews, click here.
Are you doing enough to market your reputation online? Maybe you know, maybe you don’t know. Either way, we are here to help. To schedule an initial consultation, click here.