In a world dominated by Google and Bing searches, what people find out about you online will make a huge difference for your business or practice. Like it or not, your reputation is determined a lot by what people find out about you online. And let’s face it, your reputation can go a long way towards helping, or hurting, your business.
So, the million dollar question is: How can you better market your online reputation?
There are many steps you can take and factors that play a role in marketing your online reputation. Below, our team looks at several factors that you can control and that will go a long way! By doing these, you might even be able to turn your online reputation into a steady referral source. After all, a study by BrightLocal found that 88% of people trust online reviews just as much as an in-person recommendation.
Step 1: Claim your name on social channels
At the very least, you need to claim your name or practice name on social media channels. The last thing you want is for someone else to claim your name or business name on social media, and have those results show up during online searches—and believe us, social media sites do show up in online search. After you have claimed your social media channels, these can be used as great sites to post useful content and online reviews to your audience.
Step 2: Create content
Content is a great way to prove that you are an expert in your industry. What better way to start gaining trust with people, than to start giving them valuable information, free of charge, to improve their oral health. If you took step one, you now have social channels (Facebook, LinkedIn, Twitter, Google+) where you can promote your content, gain readers, and start building your reputation as an expert.
Step 3: Claim and verify your online listings, like Google
When you Google search your practice name, does your location, website, hours of operation, reviews, etc., appear on the right hand side? If not, this is because you have not yet claimed your business listing on Google. There are several other sites where it is important to claim your listing as well. More than anything else, claiming your listing will ensure that potential patients are finding the most up-to-date and accurate information about your practice. Also, claiming your Google listing will help you appear in the 3-pack, and show up more often during Google searches.
Step 4: Market your online reviews
This is our last step, but certainly not the least important by any measure. Managing your online reviews is the most important thing you can do to market your online reputation. In a study done by BrightLocal, 92% of people said they would hesitate to do business with a company that had less than a 4 star rating. What is your rating online? If it is less than 4 stars, you could be losing out on 92% of potential patients!
What do your reviews look like online?
It is important that you know this…and not just your Google reviews. There are many sites that will show up in search that will contain reviews. These include:
- And more…
It is important that you monitor all of these places to see what people are saying about you and responding to both positive and negative reviews (good PR can save you on negative reviews).
How can you get more reviews?
We recommend putting a link to review you in your email signature, a link on your website, and don’t be afraid to ask your customers for a review. If you don’t ask, they’ll never know you need them! If you incentivize people for leaving a review by having a contest, it can increase the number of people who will leave you a review.
If you are interested in how we get our clients more five star reviews, click here.
One last thing about online reviews: When more five star reviews start to pour in, make sure you publicize those reviews.
These reviews should be on your website and posted to social media as well! Remember, the more people who see these reviews, the better. Your online reviews can actually start becoming a referral source if enough people see them!
Are you doing enough to market your reputation online? Maybe you know, maybe you don’t know. Either way, we are here to help. To schedule an initial consultation with our owner, Kathy, click here. Additionally, you can receive a free online visibility report that will help you discover what people are finding out about you online!