Practice Growth Analysis Survey We’re excited you’ve taken this next step! Let’s get started learning about your practice. How would you best describe your practice? I am a general dentist I am general dentist with a focus on cosmetic, implants, ortho, sleep apnea or other niches I am a specialist Which of the following would you say is your biggest challenge right now? We have too much competition in my area We take too much insurance with bad reimbursement Our marketing is non-existent or not working, phone is not ringing My team is not on board My location is in the wrong area We are not attracting the right patients for the services we provide We lack a systematic plan to achieve our goals Would you say your practice has been Growing by more than 15% each year Growing by 10-15% each year Growing less than 10% each year Staying the same In decline I’m not sure In the next year, do you expect your practice revenue to Grow by more than 15% Grow by 10-15% Grow less than 10% Stay about the same Decline I’m not sure My annual gross revenue is My average monthly collections are How many active patients (seen within the last 18 months) are in your database? How many inactive patients (not seen within the last 18 months) are in your database? What is your patient retention rate percentage? Not sure Less than 65% 84-65% 85% or more How many total patients on average do you see in your practice each month? How many total patients would you like to see each month? How many new patients on average do you get each month? How many new patients would you like to get each month? How many referrals on average do you receive each month? 0-5 6-10 11-15 16-20 20+ Not sure In the last year, what was your treatment acceptance rate? Less than 25% 26-50% 51-75% More than 75% Not sure How many full-time doctors in your practice? 1 2 3 4 or more How many full-time hygienists? 1 2 3 4 or more How many part-time hygienists? 1 2 3 4 or more Do you offer teledentistry? Do you have a Smile Club or dental savings plan? Which of the following best describes your current situation? Looking to kickstart my practice and marketing Want to enhance my current marketing Want to replace what I have with something more systematic Want to take my practice to the next level How would you describe your marketing’s performance? No idea Not doing any marketing Not delivering me enough new patients Delivers me some new patients I’m getting a substantial amount of new patients Please select the marketing activities you are currently doing: Direct mail/postcards Google ads Facebook ads Search engine optimization Newspaper/magazine ads Radio TV Billboards Prominent signage Sposorships/community events Social media posting Online directory listings Printed newsletter Dental savings club What will more patients do for you? Allow me to hire an associate and work less Be able to retire the way I want to Compete in the market Expand and grow my practice Do you have a formalized, patient referral generating system working right now that your team members use and follow? No Yes, we have a referral program, but not a system that is followed so we are getting consistent referrals Yes, we have a referral system that team members use and follow Do you have an automated recall/reactivation system? No Yes Do you have a patient reactivation system (beyond an automated system) that your team members use and follow? No Yes How often do you follow up once a patient falls off your hygiene schedule? I’m not sure Never 1-6 times 7-12 times 12 or more times How many different methods (phone, email, text, mail) do you use to communicate with your patients to get them back on your schedule? None 1 2-3 4 Which patient communication system do you use? Solution Reach Lighthouse Easy Markit We use our practice management system We do not have a system Other *REQUIRED: please list below How often do you send quality, personal, educational e-mails out to your patients and/or prospective patients? Never Infrequently Quarterly Monthly or More Do you have articles, special reports or books you’ve written to use for promotional positioning? No Yes Do you have a reliable system for getting consistent reviews and are you getting them where they matter most (Google, Facebook, and Healthgrades)? No Yes Do you have a mobile-friendly, secure website that is highly personalized with clear call to actions for patients to contact you? No Yes Do you have effective search engine optimization (both onsite and offsite) that generates more patients? No Yes Do you know exactly where all of your new patients are coming from? No Yes Do you know your cost of acquiring new patients? No Yes Do you know what your return on investment is for each marketing source you are currently using? No Yes Do you have a written marketing strategy and tactical implementation plan you continuously apply and follow? No Yes If “yes,” do you regularly monitor and measure results and performance of each element and make adjustments when performance drops or does not meet the specific goals you’ve established? No Yes Who manages your marketing now? Me My office manager or other team member I use an outside company No one What % of your gross revenue do you spend on marketing? 0 1-3 4-6 7-9 10+ Imagine it is 12 months from now, what ONE goal if achieved would make the most difference in your life and your practice? Grow my revenue Grow my profit (and take-home pay) Increase my time Become known as THE dentist Increase my practice value (for sale later) If you have any other questions/concerns, please list your comments here: Name Email Time is Up!