Your reputation is probably the single most important factor in building your practice.
You already have one. It’s either great, good, not so good or, perhaps, even non-existent.
A positive reputation is one of the most powerful marketing assets your practice has to convince prospective new patients to call your office.
I can tell you that the doctors we work with have GREAT reputations. However, I would have to say many of them were pretty shy about it at first, or, perhaps, a better word is humble. From seeing the stellar reviews their patients give them, it’s clear they are amazing dentists. What’s truly incredible is that, when I read their reviews, I can feel the patients’ emotions in their comments. I know what they are saying is true, and most importantly, heartfelt. This is BIG, and something you should take note of.
Your patient reviews can make people feel things about you that will make them want to call you instead of your competitor down the street, even if they don’t know you. This is pure gold! You can’t pay for this kind of advertising.
If you have some great reviews online, you are already aware of the power of this, because your new patients told you so. They mentioned the reason they selected you is because of what they read about you online.
So what’s the problem with your reputation?
The problem is you don’t make your reputation known as well as you can or should. I see this all day long. You don’t actively solicit patient feedback in a way to promote yourself. Some dentists are using patient follow-up surveys, which is great, but these comments end up on a page that no one but the doctor and team will ever see, because, most likely, that page does not show up online in search results. This is no way to use all that fabulous feedback.
You need to have your feedback front and center on the top three review sites: Google, Facebook, and Yelp. Then work to get reviews on other sites such as Healthgrades, Yellowpages, MapQuest, etc.
If someone is checking you out, they may go to your website to see what you have to say about yourself. They will believe some of what’s on your website but will figure most of it is generic fluff (because it is, right?). Is this how your website is? If so, you may want to consider making your content more personal and real. That’s what will connect someone to you.
They may also do a search for your name or your practice name. They are looking for what OTHER PEOPLE have to say about you and how you show up. They want a 5-star dentist, not a 3-star dentist. They want to confirm they are making the right decision in choosing your practice by reading what people say. If they can’t find a lot of reviews about you or patient comments that mean something to them, they will continue their search. We do this with everything. Picking a dentist is no different.
The social proof contained within reviews and star ratings helps prospects short-cut their research and make decisions faster and with greater confidence than ever before.
With the number of reviews and review sites growing it provides huge benefits to both prospective patients and dental practices that fully embrace reputation marketing. More consumers are reading reviews than ever before and on a more frequent basis. The increase in consumers searching online for local businesses has a direct correlation with greater attention and reading of reviews.
Take a look at these stats from a 2016 study done by BrightLocal:
- 84% of people trust online reviews as much as a personal recommendation
- 7 out of 10 consumers will leave a review for a business if they’re asked to
- 54% of people will visit the website after reading positive reviews
- 73% of consumers think that reviews older than 3 months are no longer relevant
- 74% of consumers say that positive reviews make them trust a local business more
- 58% of consumers say that the star rating of a business is most important (the sentiment of reviews came in second at 47%)
- 59% of consumers look at 2-3 review sites before they make a decision about a business
The best part is your reviews work for you 24/7 AND you are reaching way more people than you can with one-on-one referrals. PLUS, if you have a great system for getting them in place, you simply keep building and building and building to CRUSH your competition.
If you are looking for an EASY way to get MORE online reviews fast in places WHERE you need them the most…try out our Online Review System FREE for 30 days. What do you have to lose (except the patients you are losing from not having a better online reputation)?