Why Aren’t My Prospects Responding?
If they didn’t respond to your latest offer, does it mean they will never respond?
There are many reasons why people don’t respond to an offer, such as:
- They were out of town
- They have a lot of reading material in a pile and haven’t been able to get to it
- They didn’t see the offer
- They just don’t know your practice well enough
- They are looking for more information or have questions
- They are not interested at this particular time
- What you are offering does not appeal to them at this moment
- They didn’t understand what you are offering
- They are swamped with other more important matters
- Your offer was poorly designed
- Your offer was not strong enough
So, if you think your practice experienced one of these issues, what can be done to improve the chances of getting a response?
- Send educational material so they can learn to trust your expertise
- Make the call to action more concise
- Focus on the offer and make it the most prominent thing on the page
- Create a follow-up campaign to remind them that time is running out on your offer
The point is to keep following up time and again with a variety of offerings and give them every opportunity to become your patient.
