If they didn’t respond to your latest offer, does it mean they will never respond?

There are many reasons why people don’t respond to an offer, such as:

  • They were out of town
  • They have a lot of reading material in a pile and haven’t been able to get to it
  • They didn’t see the offer
  • They just don’t know your practice well enough
  • They are looking for more information or have questions
  • They are not interested at this particular time
  • What you are offering does not appeal to them at this moment
  • They didn’t understand what you are offering
  • They are swamped with other more important matters
  • Your offer was poorly designed
  • Your offer was not strong enough
So, if you think your practice experienced one of these issues, what can be done to improve the chances of getting a response?
  • Send educational material so they can learn to trust your expertise
  • Make the call to action more concise
  • Focus on the offer and make it the most prominent thing on the page
  • Create a follow-up campaign to remind them that time is running out on your offer

The point is to keep following up time and again with a variety of offerings and give them every opportunity to become your patient.

Contact us today to learn how Creativedge Marketing can help grow your practice.
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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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