If they didn’t respond to your latest offer, does it mean they will never respond?

There are many reasons why people don’t respond to an offer, such as:

• They were out of town
• They have a lot of reading material in a pile and haven’t been able to get to it
• They didn’t see the offer
• They just don’t know your practice well enough
• They are looking for more information or have questions
• They are not interested at this particular time
• What you are offering does not appeal to them at this moment
• They didn’t understand what you are offering
• They are swamped with other more important matters
• Your offer was poorly designed
• Your offer was not strong enough

So, if you think your practice experienced one of these issues, what can be done to improve the chances of getting a response?

• Send educational material so they can learn to trust your expertise
• Make the call to action more concise
• Focus on the offer and make it the most prominent thing on the page
• Create a follow-up campaign to remind them that time is running out on your offer

The point is to keep following up time and again with a variety of offerings and give them every opportunity to become your patient.

Contact us today to learn how Creativedge Marketing can help grow your practice.