Search Engine Optimization, or SEO, is one of the best ways to market your brand today. But what are the best SEO marketing tools? How do you select the ones that can help you increase your SEO marketing efforts?
We have put together this short guide to dive into the top SEO marketing tools available today:
The Best SEO Marketing Tools
There are a plethora of SEO Marketing Tools. These few are the ones that stand out amongst the rest. If you use them correctly, you are sure to build your brand to its highest potential.
If you are not surprised that SEMRush is on this list it is because it remains one of the best SEO marketing tools available.
This tool analyzes the performance of your website. It will tell you what is improving, what is already faring well and what is failing. It can also work flawlessly with Google Docs, Google Analytics, and Google Search Console to see what keywords can improve your search results.
Ranking on Google is imperative and you want to use a tool that works effortlessly with the search engine. SEMRush can also help with Google My Business – which is crucial for building your web presence.
You also can see how your competitors are faring. There is a feature to enter a competitor’s URL and see their analytics and what makes them improve their growth. If your website has been growing and you are looking to take it to the next level, then you want to look into SEMRush.
This is a great tool for in-depth analysis. It specializes in SEO and backlink analysis. Backlinks are important to draw attention to your website. This may seem odd, as backlinks direct away from your website to someone else’s.
But search engines evaluate the credibility of a website based on the credibility of the backlinks. If your content is stuffed with links that lead to non-authoratitive websites, then your ranking will drastically fall.
Ahrefs comes in for this purpose. You want your content to have backlinks and you want them to be the right ones.
Moz is a great tool to track the real-time performance of your website. It also can provide guidance on how to improve upon the traffic for your website.
It contains an invaluable feature called page optimization. This means that while you are looking at a particular page on your website, you are given advice on what needs to be improved and how to do it. This can range from altering the keywords in your content to adding images to your page.
And like SEMRush, you have the ability to analyze your competitor’s performance. You will see how they rank in comparison to you and what they are doing to improve their website’s performance. And of course, you are given guidance on how to compete against them.
Build Your Traffic
Now that you know the three best SEO marketing tools available today, make sure you sign up for the one that suits your website’s needs and build your traffic!
And be sure to read more great content on improving your marketing techniques!