A recent study by Wisemetrics analyzed that the life span of a timeline post is only about two and half hours. That means that the post has only that amount of time to circulate around the Facebook sphere. This is a very short window to receive the maximum amount of possible engagement. Facebook has recognized that a great post that continues to generate Likes, Comments and Shares can be missed by many viewers. Story Bumping is Facebook’s solution to boost the posts up in the Timeline so your audience has a better chance to view that particular post. Facebook has stated that with Story Bumping there was an 8% increase in the amount of engagement a post generated.
Please don’t forget, each month you have the option to promote an event throughout your social media accounts. This can be something your business is hosting, an event you’re attending, or an event you want to create.