Do You Track?

[updated 7/24/17] In order for you to appropriate the right advertising dollars to the right vehicles, you need to implement a tracking system. If you look at most big company advertising, they do very little of this. They do a lot of branding building. They have deep...

Going Mobile

The glow of cell phones, a sea of them. That’s what I saw peering down on the 2,000 or so Ohio University students (my daughter Ali included-can I get a BIG Woo Hoo??) eagerly awaiting to walk across the stage at their commencement ceremony this Saturday. This was the...
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