Weird Advertising

Weird Advertising

The History of Advertising in Some Pretty Weird Ads With the Super Bowl on the horizon, and the many great commercials we look forward to every year, it got me thinking about how advertising has evolved over the years. Let’s face it: advertising at times can be weird....

Going Mobile

The glow of cell phones, a sea of them. That’s what I saw peering down on the 2,000 or so Ohio University students (my daughter Ali included-can I get a BIG Woo Hoo??) eagerly awaiting to walk across the stage at their commencement ceremony this Saturday. This was the...

Getting Response From Direct Mail

There are many ways to improve the response rate of direct mail campaigns. Although we are going to focus on direct mail as an example, many of these strategies can be used in other mediums. You would do well to think how you could transfer these to the advertising...

Why Use a Deadline and Deadline Variations

If you aren’t looking to get response from an ad, flyer, email, your website, etc then there is no need to use a deadline. But for those of us who do not have the luxury of spending our advertising dollars without inciting interest or some type of response, a...
Skip to content