Prospecting for Profits

Let’s face it. Prospecting is not fun. It is much easier for a salesperson to be handed qualified appointments on a silver platter. I know of a few businesses that do this for their salespeople. I am envious. For me and many other businesses, prospecting is an...

A Powerful Way to Attract High Quality Clients

Referrals. These are the best new lead sources for your business. They are the second easiest person to sell after your current clients. Here’s three reasons why: They already know, like, and trust you because their friend has given you a glowing recommendation....

Hooking the “Big Fish”

The difference between generating leads and generating QUALIFIED leads is all about the “bait” you use to “hook” those leads in the first place. To attract a fish, a fisherman will use different types of lures and bait depending on where he’s fishing, how deep the...

Use Free Reports to Attract the Right Clients

I recently read a book titled, “The Long Tail”, by Chris Anderson. In a nutshell it’s about the staggering amount of choices we now have with the internet and how there is a niche for just about everything imaginable, further adding to our confusion as consumers. It...
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