Maintaining contact is part of the strategy behind social media marketing, email marketing, and newsletters. It’s all about maintaining quality customer touch points and building relationships. Distributing printed newsletters to your patients is a great way to create...
Because dental marketing is what we do, it’s important we learn about dentistry whenever and wherever we can. I’ve picked up a lot from reading dental publications, researching online, networking with colleagues, talking with our doctors, as well as attending dental...
Are you looking to grow your business and bring more patients into your dental practice? If so, you need to start thinking about the importance of digital marketing. These days, brochures and direct mail ads alone just won’t cut it. One crucial aspect of digital...
How important is patient retention? The value of retaining existing customers or patients is probably undervalued by the majority of business/practice owners. There are many statistics that prove the value of customer retention. According to the book Marketing...
[Updated 11/2/17] Why Your Practice Needs to Focus on the Patient Experience A couple of years ago, during a webinar, I discussed the importance of being aware of the pathway your patients follow on the way to their first appointment with you, and how the different...
